Corporate Reputation: CARMA International's Best and Worst.Business Editors A new study measuring good and bad news coverage about 750 of the largest companies in the world puts NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. on top and Enron Enron A U.S. energy-trading and utilities company that housed one of the biggest accounting frauds in history. Enron's executives employed accounting practices that falsely inflated the company's revenues, which, at the height of the scandal, made the firm become the seventh at the bottom of the list. The study is based on daily media analysis of 750 companies and is based on leading media coverage in the USA from January January: see month. 1st to June June: see month. 30th 2002. The information is available from an on line web site www.carmaimmediate.com and is operated by CARMA CARMA Carbon Monitoring for Action CARMA Combined Array for Research in Millimeter-Wave Astronomy CARMA Center for the Advancement of Research Methods and Analysis (Richmond, VA) CARMA Centre d'Animation Régional en Matériaux Avancés International, Inc., a Washington, DC based media analysis firm. CARMA International analyzes global media coverage on the 750 companies based on key issues that appear to have the greatest impact on corporate reputation. The measurement combines both impact and positive/negative coverage to determine which companies get the best and worst media coverage. The 10 best and worst are listed in the following table: Best Coverage Worst Coverage ---------------------------------------------------------------------- 1. NBC 1. Enron ---------------------------------------------------------------------- 2. General Motors 2. Andersen Worldwide ---------------------------------------------------------------------- 3. Sony 3. WorldCom ---------------------------------------------------------------------- 4. Wal-Mart 4. Global Crossing ---------------------------------------------------------------------- 5. Apple Computer 5. Tyco International ---------------------------------------------------------------------- 6. Toyota 6. Kmart ---------------------------------------------------------------------- 7. Dell 7. Merrill Lynch ---------------------------------------------------------------------- 8. Fox Entertainment Group 8. Qwest Communications ---------------------------------------------------------------------- 9. CBS Television Network 9. Microsoft ---------------------------------------------------------------------- 10. Honda Motor Co. 10. Bristol-Myers Squibb ---------------------------------------------------------------------- The companies with the greatest numbers of articles published about them were Enron, Andersen, Microsoft, Hewlett-Packard, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner, General Motors, Ford, NBC, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. . The share prices of most the top 10 stayed nearly the same or went up slightly since the first of the year. The share prices of all the bottom 10 were either decimated or dropped significantly for the first half of this year. The complete list of best and worst is available from CARMA International, Inc., 202-842-1818 or info@carma.com. |
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