Corporate Reality Videos? Orange County's Magellan Media Transforms Popular TV Series into Reality TV Corporate Programming.

COSTA MESA, Calif. -- Please replace the release due to multiple revisions with the following corrected version.

The corrected release reads:

CORPORATE REALITY VIDEOS? ORANGE COUNTY'S MAGELLAN MEDIA TRANSFORMS POPULAR TV SERIES INTO REALITY TV CORPORATE PROGRAMMING

Magellan Media LLC, a Costa Mesa-based television and commercial production company, has entered unscripted -- and unprecedented -- territory by turning behind-the-scenes footage of the hit reality show, "Extreme Makeover: Home Edition," into a powerful and inspiring electronic marketing tool for the nation's largest homebuilders.

The show selects a family in need, and then tasks a national homebuilder with building a home from the ground up to finish landscaping and furnishings in five days and nine hours. As the show's popularity grew and producers were able to enlist the help of national homebuilders such as Centex, Taylor Woodrow, Standard Pacific, Pardee Homes, and Beazer, the producers wanted to boost the value volunteer building companies and their trades receive from donating their planning, materials, and manpower to the projects.

"We're redirecting the high energy, unpredictability, and anything-goes approach for which reality TV is known for to create 'reality' corporate videos," Gregory Jacobs, Magellan's founder, said.

Magellan Media's crew captured the intensity that goes into distilling a traditionally 3-5 month project into a five-day build and turn it into a DVD that these national homebuilders can use as a corporate video for both their internal and external audiences. To accomplish the task, Magellan uses four separate crews to shoot around the clock. While the homebuilders also receive mentions in the show's credits, segments from this video are also re-edited into 30-second commercials which broadcast during the show's airing.

"The reality TV genre has reinvented television programming and now it's spilling over into corporate video production," said Jacobs. "We've taken the consumer's thirst for entertainment a step further and transformed stuffy corporate public relations into something that offers nearly the same level of excitement, intensity and entertainment as the shows they represent."

Magellan Media is one of Orange County's most prominent production companies. Magellan produces a wide range of projects from 30-second national commercials for several national advertising agencies to corporate programming for Fortune 500 companies -- from television shows to movie trailers for such film companies as Twentieth Century FOX. For more information visit www.magellanmedia.com.