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Corporate Profile for Wolverine World Wide, Inc., dated April 26.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published date:   April 26, 1996


Company name:     Wolverine World Wide, Inc.


Address:          9341 Courtland Drive N.E.
                  Rockford, MI  49351


Telephone No.:    616/866-5500


Chief Executive
 Officer:         Geoffrey B. Bloom


Chief Financial
 Officer:         Stephen L. Gulis, Jr.


Investor Relations
 Contact:         Thomas P. Mundt
 Business number: 616/866-5589


Public Relations
 Contact:         Seyferth & Associates
 Business number: 616/776-3511
 Fax number:      616/776-3502


Trading symbol:   WWW (NYSE)


Industry:         Footwear Manufacturing


Market Makers:    Smith Barney, Montgomery Securities, Gerard
                  Klauer Mattison, Value Line, Buckingham, Bankers
                  Trust




Company description: Net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
, 1995: $414 million;

net sales, 1994: $378 million.

Wolverine World Wide Wolverine World Wide NYSE: WWW is a footwear manufacturer. They have their own brand, Wolverine Boots and Shoes, and also make footwear for other companies, such as Caterpillar and Harley-Davidson. Wolverine also makes shoes and boots for the military.  (WWW WWW or W3: see World Wide Web.


(World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site.
) is a leading designer, manufacturer and marketer of a broad range of comfortable casual shoes, rugged outdoor footwear, slippers and moccasins. Consumers on six continents purchased 30 million pairs of WWW brand products including Hush Puppies(R), Wolverine wolverine or glutton, largest member of the weasel family, Gulo gulo, found in the northern parts of North America and Eurasia, usually in high mountains near the timberline or in tundra. , Bates Bates   , Katherine Lee 1859-1929.

American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911.
, Caterpillar, Coleman and Hy-Test. These sales generated $414 million in revenue, a 10 percent increase, and $24.1 million in net income, a 33 percent increase, in 1996. -0-
During 1995 WWW stock performed as follows:


                 Q1        Q2        Q3        Q4
                 __        __        __        __


High           19 1/8    24 1/4    28 1/8    34 1/8


Low            15 3/8    18 7/8    19 5/8    25 1/2


CONTACT: Wolverine World Wide, Inc., Rockford
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 26, 1996
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