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Corporate Profile for Weiner's Stores Inc., dated December 4, 1998.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.

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Published Date:   December 4, 1998


Company Name:     Weiner's Stores Inc.


Address:          6005 Westview Dr.

                  Houston, Texas 77055


Main Telephone
 Number:          713/688-1331


Chief Executive
 Officer:         Herbert R. Douglas


Chief Financial
 Officer:         Raymond J. Miller


Investor Relations
 Contact:         Raymond J. Miller

 Business number: 713/688-1331 ext. 319


Public Relations
 Contact:         Joseph Kassa

 Business number: 713/688-1331 ext. 252


Trading Symbol/
 Exchange:        WEIR/OTCBB

Industry:         Retail -- Apparel, Shoes and Related Accessories


Market Makers:    Credit Research & Trading of Greenwich, Connecticut;
                  Ned Brooks, 203/629-6405


Company description: Weiner's Stores Inc. is a neighborhood family retailer of branded products for value-conscious customers.

The Company operates 133 stores primarily in strip shopping centers shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into  in Texas and Louisiana Louisiana (ləwē'zēăn`ə, lē'–), state in the S central United States. It is bounded by Mississippi, with the Mississippi R. , and has over 3,600 employees. Sales exceeded $263 million in fiscal 1997.

Based on its ongoing demographic analysis Demographic analysis uses administrative records to develop an independent estimate of the population [1]. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time.  and market research, the Company believes its customer base is approximately 45% Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere , 35% African-American and 20% Other, with household income averaging $30,000 or less.

The Company has laid out marketing strategies and new store locations targeting the demographic features of its customer base. These features include ethnicity ethnicity Vox populi Racial status–ie, African American, Asian, Caucasian, Hispanic , value-conscious female shoppers with more than one child in the home and fashion-oriented young adult males. The Company strategically opens stores in lower to lower-middle income neighborhoods to create a dominant neighborhood presence for its customer base.

The Company's retailing strategy is intended to enhance its ability to compete effectively with off-price off-price
adj.
1. Of, relating to, or being a retail store that sells merchandise at prices lower than usual.

2. For sale at prices lower than usual: off-price assortments of women's clothing. 
 retailers, specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
, discount stores and department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . The Company believes its strategies better enable it to understand the needs and priorities of its customer base, provide more complete assortments than off-price retailers, sell quality branded merchandise not available in discount stores and provide convenience and better pricing than department stores.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 4, 1998
Words:324
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