Corporate Profile for WebConnect, dated Oct. 3,, 1997.--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: Oct. 3, 1997
Company Name: WebConnect
Address: 3000 N. Military Trail
Boca Raton, FL 33431-6375
Main Telephone
Number: 561/393-8200
Internet Home
Page Address
(URL) http://www.webconnect.net
Chief Executive
Officer: Roy Schwedelson
Chief Financial
Officer: Stephanie Zeiler/Comptroller
Public Relations
Contact: JoNell Patterson
Business number: 561/393-8200, ext. 179
Industry: Technology, Internet Advertising/Marketing
Company description: WebConnect, the first and largest media placement service of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , is a joint venture between the ownership of Worldata and CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Media Inc. WebConnect has turned what may advertisers thought was an unmanageable and fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. arena into the most targeted and measurable of all direct response mediums. This is accomplished through state-of-the-art technologies, proprietary tracking software, sales and marketing expertise, non-intrusive privacy procedures and an in-depth knowledge of the ever expanding universe expanding universe: see universe. expanding universe Current understanding of the state of the universe. It is based on the finding that all galaxies are moving away from each other. of high-quality web sites. Through WebConnect, advertisers can purchase and place links and banners onto web sites for the purpose of increasing the number of specifically targeted visitors to their own web sites. WebConnect's open-network approach to interactive media planning offers advertisers the advantage of custom-designed "virtual networks" to address their specific needs and marketing goals. Rather than limiting advertisers to a fixed network of available web sites, WebConnect creates these "Virtual networks" of highly targeted web sites unique to each and every client. Sites are selected for their demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and affinity for attracting targeted users. In keeping with WebConnect's non-intrusive policy, "cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to " technology is not employed for targeting purposes. WebConnect's proprietary tracking software provides around-the-clock data for constant evaluation of campaign results. A private, password-protected URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. gives advertisers access to the Decision Support information necessary for refining refining, any of various processes for separating impurities from crude or semifinished materials. It includes the finer processes of metallurgy, the fractional distillation of petroleum into its commercial products, and the purifying of cane, beet, and maple sugar campaigns, testing offers, modifying creative, identifying new market affinities and improving overall profitability. Unlike traditional direct response campaigns that take weeks or months to evaluate and change, WebConnect's interactive media campaigns provide the response data needed to make instantaneous in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. changes that can dramatically enhance the advertiser's return on investment. WebConnect guarantees that an advertiser's message will reach its targeted audience. -0- NOTE TO EDITORS: In the World Wide Web address noted in this news release, there is a double slash between http: and www.webconnect.com. These symbols may not appear properly in some systems. CONTACT: WebConnect, 561/393-8200 |
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