Corporate Profile for Unity Marketing Inc., dated March 22, 2002.

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Published Date:   March 22, 2002

Company Name:     Unity Marketing Inc.

Address:          188 Cocalico Creek Road
                  Stevens, PA  17578 USA

Main Telephone
 Number:          717-336-1600

Internet Home
 Page Address
  (URL)           www.unitymarketingonline.com

Chief Executive
 Officer:         Pamela N. Danziger

Chief Financial
 Officer:         Gregory Danziger

Investor Relations
 E-mail address:  [e-mail]

Public Relations
 Contact:         Pamela N. Danziger
 Business number: 717-336-1600
 E-mail address:  [e-mail]

Industry:         Marketing Consulting and Research

Company description: The company that knows the most about its customers WINS! Unity Marketing can discover what you don't know, but need to know, about your customers to win.

Unity Marketing helps you gain a deep understanding of your customers with its 'why people buy' research strategy Unity's unique methodology that uncovers the motivations, desires and emotional needs that drive consumers to buy. When companies discover the interior life of their consumers through 'why people buy' research strategies, they devise more effective marketing strategies, competitively position their products and brands and craft persuasive advertising messages that touch the hearts and minds of current customers and potential buyers to turn them into customers too.

Companies are innundated with marketing data, but they lack real insight and understanding of their customers.

Unity Marketing helps you apply today's marketing buzzword, 'emotional marketing,' to company branding and marketing initiatives.

Corporate and marketing executives are drowning in marketing data. They know the who, what, where, and how of their markets...who their customers are...where they live...how much they make....how much they buy...where they buy. All this marketing data is critical to business decision making. But they lack the understanding of the WHY that drives the customers to buy. Companies need the insights and understanding that Unity Marketing provides about consumers' emotional desire to acquire and the reasons they use to give themselves permission to buy. Applying this knowledge to marketing and branding initiatives will mean exponential growth in sales for your company.

Every company needs a vision of the future.

Unity Marketing's 'why people buy' research strategy enables companies to anticipate and prepare for the future.

Even more important, 'why people buy' insights give companies future vision, so that they can anticipate the future shifts and turns in the marketplace and be out in front of the customers and ready when they get there. Wayne Gretsky, the world's greatest hockey player, explained what sets him apart from all the other players on the ice is that he skates to where the hockey puck is going to be, not where it is. Unity Marketing, through its focus on the underlying reasons why consumers behave as they do, enables companies to anticipate and prepare for the future of their consumers and prospective customers.

Understanding the consumer is more of an art than a science. Unity Marketing's founder, Pam Danziger, is an expert in the art of consumer research.

After 15 years of corporate research experience, Pam Danziger founded Unity Marketing in 1992 as a consulting and market research firm to help companies marketing discretionary products, i.e. things that people don't need, get closer to their target market through research. Pam's latest book, Why People Buy Things They Don't Need (Ithaca, NY: Paramount Market Publishing, 2002) and her company's "why people buy" research strategy grew out of experience gained working with her clients to research the consumer market for products ranging from gifts, collectibles, tabletop dinnerware and stemware, home accessories, candles, art, home textiles, dolls, and more. To provide comprehensive industry and competitive understanding, Unity Marketing also publishes syndicated market research reports to executives in discretionary product categories based upon primary market research.

The best way to learn whether Pam Danziger and Unity Marketing can bring new insights, understandings and strategies to your company is to read her book. You'll discover she has a unique combination of qualitative abilities combined with the quantitative; the intuitive with the rational; the 'why' of purchasing with the traditional four P's of marketing that's a rare fusion of talent that will turn consumer insights into actionable marketing and brand strategies for your company.

Unity Marketing Industry Research Reports

Unity Marketing invests in primary market research and publishes the results in syndicated market research reports. These report are priced so that any company competing in the market can benefit from the latest research data. Topics covered include:

Art Candles Die-Cast Toys Dolls Home Furnishings Internet and Gift Industry Jewelry Gifts & Collectibles Greeting Cards and Stationery Luxury Personal Care, Cosmetics and Perfumes Plush and Stuffed Animals Toy Retailing Tabletop Unity Marketing also publishes a bi-monthly newsletter, Gifts &

Collectibles Business.