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Corporate Profile for Ultimate Electronics, dated 5/24/96.


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Published date:   5/24/96


Company name:     Ultimate Electronics Inc.


Address:          321-A W. 84th Ave.
                  Thornton, Colo.   80221


Telephone No.:    303/412-2500


President and
 Chief Operating
 Officer:         David Workman


Vice President
 Finance and
 Chief Financial
 Officer:         Alan Kessock


Investor Relations
 Contact:         Alan Kessock
 Business number: 303/412-2500


Trading symbol:   ULTE


Industry:         Retailer of home entertainment and consumer
                  electronics


Company description: Ultimate Electronics is a leading specialty
retailer of home entertainment and consumer electronics in Colorado,
Nevada, New Mexico and Utah, and has recently opened one store each
in Idaho and Oklahoma.  The company currently operates 18 stores,
including nine stores in Colorado under the trade name SoundTrack and
the balance of the stores under the trade name Ultimate Electronics.
Since 1993, the company has opened nine large-format Ultimate
Electronics stores and relocated and expanded one of its Colorado
stores to the larger format.
    The company recently received Twice Magazine's "Excellence in
Retailing" award as well as Audio/Video Magazine's "Top 10 Retailer
for 1995."  In addition, the company was featured in the Forbes
"World's Best Small Companies" in November of 1995 and 1994, and in
the BusinessWeek "100 Best Small Companies" in May of 1994.


                                 Fiscal Year Ending
                          1/31/94(a)    1/31/95    1/31/96(b)


Revenues (mm)             $  88.2       $ 165.1    $ 251.8
Pretax margin                 4.1%          4.7%       2.4%
Tax rate                     37.2%         37.3%      36.9%
Net income (mm)           $   2.3       $   4.9    $   3.8
Earnings per share        $    .55      $    .88   $    .65
Average shares (mm)           4.2           5.6        5.9


    (a)  Tax rate, net income and earnings per share are pro forma
for fiscal year ended Jan. 31, 1994, because of the company's S
corporation status prior to Oct. 15, 1993.
    (b)  Net income and earnings per share for fiscal year ending
Jan. 31, 1996, are prior to change in accounting method for
preopening expenses of $988,000.


    Ultimate Electronics(sm) and SoundTrack(sm) are service marks of
the company.




CONTACT: Ultimate Electronics Inc.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 24, 1996
Words:408
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