Corporate Profile for The viaLink Company, dated Oct. 30, 1998.

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Published Date:            Oct. 30, 1998

Company Name:              The viaLink Company

Address:                   13800 Benson Road, Edmond, OK
                           73013-6417

Main Telephone
 Number:                   405-936-2500

Internet Home
 Page Address
  (URL)                    www.vialink.com

Chief Executive
 Officer:                  Lewis B. Kilbourne

President &
 Chief Operating
  Officer:                 Bob Baker

Chief Financial
 Officer:                  John Duck


Investor Relations
 Contact:                  Tony Schor, President,
                           Investor Awareness, Inc.
 Business number:          847-945-2222
 e-mail address:           [e-mail]


Trading Symbol/
 Exchange:                 NASDAQ:IQIQ

Industry:                  Electronic Commerce -
viaLink                    The viaLink Company is an electronic
commerce                   commerce company and is a recognized leader
leader                     in providing business solutions through
                           technology to the retail industry.


Market Makers:             Barron Chase Securities, Island System, MH
                           Meyerson & Co., Herzog Heine and Geduld,
                           National Financial Services Corp.,
                           New York, First Institutional
                           Securities, Clifton NJ, Norbay Securities
                           Inc., Bayside, and B-Trade Services, NY


Company description:

     The viaLink Company is an electronic commerce company and is a
recognized leader in providing business solutions through technology
to the retail industry. The viaLink Company's services combine
Electronic Commerce and leading-edge Internet-based applications to
provide consumer product manufacturers, distributors and retailers the
capability of doing business electronically with all of their trading
partners. The subscription-based viaLink services allow supply chain
participants to electronically send and receive product, cost, and
promotional information in a format that is compatible with any
party's system, regardless of their technological sophistication, and
at a fraction of the cost of traditional EDI (Electronic Data
Interchange).