Corporate Profile for Telephia, dated Jan. 17, 2003.Business Editors --(BUSINESS WIRE) The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.
Published Date: Jan. 17, 2003
Company Name: Telephia
Address: 101 Green Street
San Francisco, CA 94111
Main Telephone
Number: 415/395-0500
Internet Home
Page Address
(URL): www.telephia.com
Chief Executive
Officer: Michael Mullagh
Chief Financial
Officer: Michael Schmidt
Public Relations
Contact: Alex von Krogh
Business number: 415/395-0500 ext. 1441
E-mail address: avonkrogh@telephia.com
Industry: Mobile Telecommunications
Company Description: Telephia empowers the wireless industry with critical information and insight to better acquire, retain and serve customers. By utilizing proprietary data collection technologies, exclusive partnerships, rigorous analysis, data-hosting capabilities and an uncompromising commitment to client service, Telephia helps its customers make important strategic and tactical decisions. The company provides essential data, innovative decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from tools and advanced insights with regard to market share, churn churn: see butter. , pricing, advertising, network performance for both voice and data, and consumer attitudes and behavior. Telephia delivers market-level competitive detail via interactive Web-based tools to a range of customers including national carriers, tower companies, handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. manufacturers, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the companies, financial institutions and many others. The company was founded in 1998 and its private investors include: AEA AEA Atomic Energy Authority AEA n abbr (BRIT) (= Atomic Energy Authority) → consejo de energía nuclear; (BRIT) (SCOL) (= Advanced Extension Award) → Investors, Centennial Ventures, Oak Hill Venture Partners, The Megunticook Fund, Prime New Ventures, Cedar Grove Cedar Grove can refer to: Locations
Telephia's products may be categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat into 2 buckets: marketing and service quality. Marketing: Wireless carriers and a multitude of other wireless businesses choose Telephia Marketing suite to access vital industry data and insight enabling them to make informed business decisions and monitor the rapidly changing pulse of the competitive wireless landscape. Using proprietary receiver-based technology, Telephia tracks movement and trends in carrier market share, churn rates (1) The percentage of customers who cancel their online, cellphone or other subscription service during a certain time period. (2) The percentage of employees who leave the company during a certain time period. See churning. and gross adds on a monthly basis. Through key partnerships with premier information providers, Telephia also delivers timely information on media spending, ad creative, plan pricing, promotions and more. Taken together, this suite of products and services enables companies to understand the market position and promotional activities of rivals; evaluate the overall effectiveness of their own marketing activities; and remain competitive in the marketplace. Within the marketing suite exist Telephia Customer Insights, which provides information about both wireless subscribers and non-subscribers. We know what subscribers want, their likes, dislikes and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , the choices they make regarding wireless products and services. Telephia's regular studies of voice and data users reveal critical information about consumer attitudes, opinions and behaviors affecting the wireless industry -- including insight into how consumers view a company's brand, its products and its competitors. Carriers, device manufacturers, content/service providers, advertising agencies and other organizations use this information to stay at the leading edge of developing trends and gain a window into the minds of their customer base. Telephia's analysis offers insight into churn management and customer acquisition and retention, and enables industry leaders to develop informed strategies to successfully market their products and services. Service Quality The Telephia Service Quality suite of products and services provides carriers, tower companies, service providers, Internet companies, device manufacturers and m-commerce (Mobile-COMMERCE) Using smartphones and handheld computers with wireless connections to place orders and transact business over the Web. See m-business and e-commerce. companies with network performance intelligence designed to help manage a successful wireless business. Telephia quantifies the performance of voice and data networks, using drive testing Wireless service providers (especially in the USA) to build maps of signal strength for designing networks base stations, use a mobile setup with a spectrum analyzer, antenna and drive through the areas, thereby creating these signal-strength maps. This is called drive-testing. and continuous measurement techniques, allowing businesses to gauge, monitor and ultimately improve the quality of their customers' experience. Telephia's data and intelligence enables clients to benchmark, optimize optimize - optimisation , and expand their network, increase speed and performance of their wireless Internet site, or assess the market for the best new tower locations. The Telephia Quality of Service suite helps to pinpoint network problems, allowing for efficient deployment of resources and increased end user satisfaction. |
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