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Corporate Profile for Stan Lee Media, dated Sept. 29, 2000.


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--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.


Published Date:   Sept. 29, 2000

Company Name:     Stan Lee Media

Address:          15821 Ventura Blvd., Suite 675
                  Encino, CA  91436

Main Telephone
 Number:          818/461-1757

Internet Home
 Page Address
  (URL):          www.stanlee.net

Chief Executive
 Officer:         Kenneth S. Williams

Chief Financial
 Officer:         Robert M. Schultz

Investor Relations
 Contact:         Robert M. Schultz
 Business number: 818/461-3811
 E-mail address:  investorinfo@stanleemedia.com

Public Relations
 Contact:         Jennifer Kahn
 Business number: 818/461-3817
 E-mail address:  jkahn@stanleemedia.com

Industry:         Internet Content/Multimedia

Trading Symbol/
 Exchange:        SLEE


Company Description: Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001. , Inc. (www.stanlee.net) is a digital entertainment studio that uses the Internet to launch branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.  and to commercialize globally that content through traditional media. New superhero su·per·he·ro  
n. pl. su·per·he·roes
A figure, especially in a comic strip or cartoon, endowed with superhuman powers and usually portrayed as fighting evil or crime.
 character franchises and animated series are created under the direction of pop-culture icon Stan Lee For the fictional character of this name, see .

Stan Lee (born Stanley Martin Lieber on December 28, 1922[1]) is an American writer, editor, former Chairman of Marvel Comics, and memoirist.
, co-creator of such classic characters as Spider-Man, the Incredible Hulk and the X-Men. These franchises, as well as other co-branded and acquired properties, are exploited through strategic partnerships and licensing for a broad array of uses including television, motion pictures, music, events, and theme park attractions.

The Company is establishing its Web site as a leading destination site on the World Wide Web for animation, interactive games, community, commerce and other "sticky content (World-Wide Web) sticky content - World-Wide Web pages that refer only or mostly to pages on the same website. This is important to some commercial sites who want users to keep accessing pages from their site because they receive advertising income from each hit. ." Stan Lee Media has partnered with international singing sensation, the Backstreet backstreet
Noun

a street in a town far from the main roads

Adjective

denoting secret or illegal activities: a backstreet abortion

backstreet n
 Boys, to produce an animated, superhero version of the group for its www.backstreetproject.com Web site. The accompanying Backstreet Project/Burger King promotion is among the largest to support an Internet entertainment franchise.

Stan Lee Media is currently producing two other hit animated Web series, the "7th Portal" and "The Accuser ACCUSER. One who makes an accusation. ," and is co-developing a major live-action motion picture based on the "7th Portal" with the Mark Canton Company.
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Publication:Business Wire
Date:Sep 29, 2000
Words:326
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