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Corporate Profile for Spot Magic, dated Feb. 14, 1997.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   Feb. 14, 1997

Company Name:     SpotMagic

Address:          1700 California St., Suite 430
                  San Francisco, CA  94109-4586

Main Telephone
 Number:          415/346-0079

Founder and
 Chairman:        John Armstrong, jarmstrong@spotmagic.com

Founder and
 Vice-Chairman:   Robin Solis, rsolis@spotmagic.com

Chief Executive
 Officer:         Stephen W. Shipman, sshipman@spotmagic.com

Chief Operating
 Officer:         Gerald F. Chew, gchew@spotmagic.com

Director of
 Technology:      Erik Steinberg, esteinberg@spotmagic.com

Public Relations
 Contact:         Pam Hamilton Ink
 Business number: 415/381-8198

URL Addresses
 Corporate:       http://www.spotmagic.com
 Product:         http://www.simpletoon.com

Industry:         Communications Product/Service





Company description: SpotMagic's IDVMedia(TM) (Interactive Dynamic Virtual Media) provides for drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another.  creation of universally distributable interactive multimedia. The technology adds speed, efficiency, intelligence and flexibility to the present and future forms of electronic communications. It was specifically designed by and for media professionals and addresses the entire process of electronic communications commerce.

IDVMedia allows any type of content to be composed into an interactive, multimedia presentation for distribution via any method; regular, telephone lines, the Internet, corporate networks, wireless broadcast, satellite, CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 or tape. Key features include its fast response and rich presentation over low bandwidth, ease of use, accountability and the economic advantage of its "create once, distribute any" properties.

This innovation allows for a strong foothold in the current (wired) electronic communications market and more importantly, it has instrumental value for applications within the (wireless) broadcast mass communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. .

The Company Mission

Spot Magic's IDVMedia(TM) technology development and deployment provides the media and communications sectors, the most efficient and effective system for universal distribution of interactive multimedia information and entertainment programming.

CONTACT: SpotMagic
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 1997
Words:347
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