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Corporate Profile for Sports & Recreation Inc., dated Feb. 16, 1996.


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Published date:   Feb. 16, 1996


Company name:     Sports & Recreation Inc.


Address:          4701 W. Hillsborough Ave.
                  Tampa, FL  33614


Telephone No.:    813/886-9688


Chief Executive
 Officer:         Jim W. Bradke


Chief Financial
 Officer:         Stanley E. Skarda


Investor Relations
 Contact:         Miriela "Kitty" De Jesus
 Business number: 813/886-9688, Ext. 143


Public Relations
 Contact:         Thomas Jupena
 Business number: 813/886-9688, Ext. 132


Trading symbol:   NYSE:WON


Industry:         Sporting Goods/Retail




Company description: Sports & Recreation Inc. (NYSE NYSE

See: New York Stock Exchange
:WON) is a specialty retailer of quality name brand sporting equipment and athletic footwear and apparel, operating 80 large format sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 superstores in 27 states principally under the name "Sports & Rec," "Sports" and "Sports Unlimited Sports Unlimited is a sports program of ABS-CBN in the Philippines. It features different kinds of sports, as well as ordinary and prominent sports figures. It is hosted by Dyan Castillejo and Marc Nelson. " in conjunction with the local community name, such as Tucson Sports & Rec, Tampa Sports or Orlando Sports Unlimited.

Sports' business strategy is to offer its customers the best value in sporting goods through the widest assortment of quality name brand merchandise and superior customer service at everyday low prices. The Sports concept was developed in 1979 by its Chief Executive Officer, Jim Bradke.

Each store offers approximately 125,000 stock keeping units ("SKUs") across nine major departments (fishing, hunting, camping, marine, tennis/golf, shoes, team sports, men's active wear and women's active wear) and over 100 sub-departments. Sports maintains low operating costs operating costs nplgastos mpl operacionales  due to the sales volume efficiencies associated with its destination superstore format and management's emphasis on cost control. The destination nature of the Sports superstore strategy leads to flexibility in selecting new store sites and allows for savings in occupancy and advertising expenses. Sports currently employes approximately 6,500 persons; approximately 200 are employed at the executive offices and approximately 6,300 are employed at the store level.

CONTACT: Sports & Recreation Inc., Tampa

Stanley E. Skarda, 813/886-9688
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 16, 1996
Words:358
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