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Corporate Profile for Sonic Innovations Inc., dated June 16.


Business Editors

--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-


Published Date:   June 16, 2000

Company Name:     Sonic Innovations Inc.

Address:          2795 East Cottonwood Parkway No. 660
                  Salt Lake City, UT  84121-7036

Main Telephone
 Number:          801/365-2800

Internet Home
 Page Address
  (URL)           www.sonici.com

Chief Executive
 Officer:         Andrew G. Raguskus

Chief Financial
 Officer:         Stephen L. Wilson

Investor Relations
 Contact:         Stephen L. Wilson
 Business number: 801/365-2804

Public Relations
 Contact:         Stephen L. Wilson
 Business number: 801/365-2804

Industry:         Hearing Aid Manufacturer

Trading Symbol/
 Exchange:        SNCI

Market Makers: Goldman Sachs & Co.; Deutsche Banc; Alex. Brown;
               U.S. Bancorp Piper Jaffray


Company description: Sonic Innovations Inc. designs, manufactures and markets the world's most advanced hearing aids Hearing Aids Definition

A hearing aid is a device that can amplify sound waves in order to help a deaf or hard-of-hearing person hear sounds more clearly.
 and hearing aid components. Capitalizing on a new understanding of human hearing, we developed patented digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 (DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ) technologies which are embedded Inserted into. See embedded system.  in the industry's smallest single-chip DSP platform.

Our hearing aids strive to set a new standard for consumer satisfaction by being smaller and more comfortable and by delivering more natural sound.

Our market is large and has substantial unmet un·met  
adj.
Not satisfied or fulfilled: unmet demands. 
 needs. There are over 300 million hearing impaired people globally, including nearly 30 million in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Despite only 20 percent penetration and low satisfaction levels among hearing aid owners, annual retail sales of hearing aids are nearing $5 billion.

Our premium digital products, NATURA(TM) and CONFORMA(TM) possess key attributes that address the reasons that consumers are dissatisfied with hearing aids as well as appeal to the 80 percent of the hearing impaired that have chosen not to purchase hearing aids. Further, we anticipate that demographic trends, e.g., aging baby boomers See generation X. , will accelerate growth of the hearing impaired population.

Please visit us at www.sonici.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 16, 2000
Words:320
Previous Article:Corporate Profile for CiDRA Corporation, dated June 16, 2000.
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