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Corporate Profile for Shoor & Company, dated Feb. 15, 2002.


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--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-


Published Date:    Feb. 15, 2002

Company Name:      Shoor & Company High-Tech Public Relations

Address:           101A Wildewood Park Drive
                   Columbia, SC 29223

Main Telephone
 Number:           803-699-0710

Internet Home
 Page Address
  (URL)            www.shoorpr.com

Chief Executive
 Officer:          Rita Shoor

Chief Financial
 Officer:          Sandy Baldwin

Investor Relations
 Business number:  803-699-0710

Public Relations
 Contact:          Leslie Katz
 Business number:  803-699-0710
 E-mail address:   lkatz@shoorpr.com

Industry:          Public Relations

Trading Symbol/
 Exchange:         n/a

Market Makers:     n/a


Company description:

Founded in 1987, Shoor & Company delivers high-energy, results-driven advertising, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  services to high-technology firms throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Headquartered in Columbia, SC, with satellite offices in Boston and Chicago, Shoor & Company is adept at crafting programs that meet clients' needs for competitive positioning and strategy, comprehensive launch programs and ongoing media, analyst and investor relations Investor relations

The process by which the corporation communicates with its investors.
.

Shoor & Company provides a complete range of integrated communications services, including:

--Integrated marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  plans development

--Strategic and tactical PR plans development

--Corporate crisis management strategy creation and articulation articulation

In phonetics, the shaping of the vocal tract (larynx, pharynx, and oral and nasal cavities) by positioning mobile organs (such as the tongue) relative to other parts that may be rigid (such as the hard palate) and thus modifying the airstream to produce speech
 

--Aggressive media relations programs

--Article conceptualization con·cep·tu·al·ize  
v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es

v.tr.
To form a concept or concepts of, and especially to interpret in a conceptual way:
, development and placement

--Speaker placement programs

--Industry analyst relationship development

--Executive coaching for media/analyst interactions

--Global PR management and coordination

--Marketing collateral development

--Product/company branding

--Press releases development, production and distribution

--Press kit development

--Non-technical or technical documentation development

--Trade show strategy conceptualization and recommendations

--Trade show event planning Event planning is the process of planning a festival, ceremony, competition, party, or convention.

Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation
 and management

--Business alliance program management

--Web site review/recommendations/content generation/design

--Web teleconferencing

Shoor & Company's work has been recognized by Software Marketing Perspectives, the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide.  and the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries.

Its headquarters are located in San Francisco, California, United States.
. For more information, visit www.shoorpr.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2002
Words:306
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