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Corporate Profile for Rockford Industries Inc., dated Sept. 19, 1997.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   Sept. 19, 1997

Company Name:     Rockford Industries Inc.

Address:          1851 E. First St., Suite 600
                  Santa Ana, Calif. 92705

Main Telephone
 Number:          714/547-7166

Internet Home
 Page Address
  (URL)           rocf.com

Chief Executive
 Officer:         Gerry Ricco

Chief Financial
 Officer/
Investor Relations
 Contact:         Kevin McDonnell
 Business number: 714/547-7166
 Home number:     626/282-5634

Public Relations
 Contact:         John Muir, Coffin Communications
 Business number: 818/789-0100, ext. 103
 Home number:     818/789-1152

Trading Symbol/
 Exchange:        ROCF

Industry:         Specialty Finance

Market Makers:    Cruttenden Roth





Company description: Rockford Rockford, industrial city (1990 pop. 139,426), seat of Winnebago co., N Ill., on the Rock River near the Wis. line; inc. 1839 with the merger of two settlements on opposite sides of the river.  Industries Inc., founded in 1984, is a convenience-oriented, specialty finance company engaged primarily in the financing of medical and medical-related equipment for primary care providers in the health care industry and also to the general business community.

Rockford competes principally in the lower-priced segment of the medical equipment finance market, where the equipment financed is priced at $250,000 or less, and acquired primarily by private practitioners such as: physicians, dentists Dentists can refer to one of the following:
  • Practitioners of dentistry
  • The Dentists, a British band active in the 1980s and 1990s
, chiropractors and optometrists, outpatient outpatient /out·pa·tient/ (-pa-shent) a patient who comes to the hospital, clinic, or dispensary for diagnosis and/or treatment but does not occupy a bed.

out·pa·tient
n.
 medical facilities and non-physician medical practitioners.

Rockford also finances essential use equipment to the general business community including: information management systems, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  systems and office furniture.

Rockford provides fast and flexible point-of-sale financing for the purchase of equipment which is secured by the equipment and other assets other assets

Assets of relatively small value. For financial reporting purposes, firms frequently combine small assets into a single category rather than listing each item separately.
. Its primary income is generated from the difference between its cost of funds Cost of Funds

The interest rate paid on an outstanding loan.

Notes:
Money isn't free! Cost of funds is the cost of borrowing money.
See also: Interest Rate



Cost of funds

Interest rate associated with borrowing money.
 and the rate negotiated in its contracts. Additional income is derived from servicing the portfolio of contracts which has been generated over time and from late fees generated from late-paying accounts. "Residual values Residual value

Usually refers to the value of a lessor's property at the time the lease expires.


residual value

The price at which a fixed asset is expected to be sold at the end of its useful life.
" comprise a very small part of Rockford's total assets.

CONTACT: Rockford Industries Inc.
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 19, 1997
Words:308
Previous Article:Corporate Profile for The Lloyd Andersen Group of Companies Inc, dated Friday, Sept. 19, 1997.
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