Corporate Profile for Raycom, Inc. dated March 22, 1996.

--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services.

These include Dow Jones News/Retrieval, Bloomberg Financial Markets, Reuter Company Newsyear, Reuter Business Briefing, DataTimes, Nexis, Dialog, NewsNet, America OnLine, CompuServe, Delphi, Individual's HeadsUp and First!, Desktop Data's NewsEdge, UMI Data Courier, NewsBank, Information Access Company, Prodigy, Comtex and many others. -0-

Published date:   March 22, 1996

Company name:     Raycom, Inc.

Address:          Headquarters: 412 East Blvd., Charlotte, NC 28203,
                  704/378-4400, 704/378-4461 fax
                  New York: 500 5th Avenue, Suite 2330,
                  New York, NY 10110, 212/302-4072, 212/921-2910 fax

Raycom Management

Chief Executive Officer: Bert Ellis
President and Chief Operating Officer: Ray Warren
Senior Executive Vice President: Ken Haines
Senior Vice President, Finance: Rick Fujita
Senior Vice President, Programming and Distribution: Pat LaPlatney
Senior Vice President, Sales & Marketing: Brian Neuwirth
Vice President, Corporate Sales: Joe Gallagher
Vice President, National Sales: Laurie Greenberg
Vice President, Regional Sales: Greg McCastle
Vice President, Executive Producer: Peter Rolfe
Vice President, Distribution Sales: Chuck Self
Vice President, Events and Programming: Chuck Steedman
Director, Event Sales: Michael Kassa
Director, Media Relations & Promotions: Richard Kilwien

Raycom:Integrating Powerful Media With Innovative Marketing

Since 1979, Raycom has been an innovative leader in marketing, producing and distributing sports programming. The company portfolio has broadened to include the creation, management and distribution of special events and entertainment specials. As the 21st century quickly approaches, Raycom is committed to continuing its reputation as an industry leader and innovator in not only television syndication, but in a variety of exciting ventures.

Events.

The DIRECTV Great Eight, a two-day college basketball festival involving the eight regional finalists from the previous year's NCAA Men's Basketball Tournament televised on ESPN, the Harris Teeter Pepsi Challenge, the Carquest Bowl televised by Turner Sports, and the LPGA Fieldcrest Cannon Classic are a few of the high-profile events that Raycom markets and manages. Raycom also markets and manages two college football games: East Carolina versus North Carolina State at Charlotte's Carolinas Stadium and Florida State against Maryland at Joe Robbie Stadium in Miami.

Marketing and Sales.

A joint venture with Raycom, Jefferson-Pilot Sports and the Atlantic Coast Conference led to the creation of ACC Properties, a unique marketing and promotions arm of one of the nation's most marketable intercollegiate athletic conferences. Raycom also markets and sells made-for-television events for a variety of entities, including the Toyota Gator Bowl and Cotton Bowl for Liberty Sports; and Phoenix Communications' Sports NewSatellite.

For a number of years, Raycom has achieved a high level of success marketing title sponsorships. In 1995, Raycom sold the Frito-Lay Corp. The title sponsorship of the Fiesta Bowl to form the Tostitos Fiesta Bow that determined the 1995 college football national champion. Raycom also brought together Fieldcrest Cannon with the LPGA for the Fieldcrest Cannon Classic, Carquest Auto Parts for the Carquest Bowl and DIRECTV for the DIRECTV Great Eight.

Raycom became a sales and distribution agent for LIN Television's package of Texas Rangers baseball. Raycom will handle the distribution of the outer-market over-the-air broadcasts, in addition to selling the advertising time.

College Sports.

Through a unique agreement that began in 1992 and was recently extended through the end of the century, Raycom schedules, televises games in every region of the country on ABC, providing all of the network's college basketball programming. PaineWebber recently became the title sponsor of the package, now named "PaineWebber College Basketball on ABC."

In addition, Raycom serves as the exclusive advertising and station sales representative for Liberty Sports' syndicated packages of Pacific-10 and Big 12 Conference football. Raycom also represents Southeastern Conference football and basketball and Atlantic Coast Conference football for JP Sports.

Entertainment.

Through an innovative five-year agreement with Elvis Presley Enterprises, Raycom produces a series of special programs from Graceland and will produce a special surrounding the 20th anniversary of Presley's death.

In December '95, Raycom produced and distributed a New Year's Eve special from Universal Studios featuring Boyz II Men, as well as Holidays at Home, a holiday special with a number of the nation's top entertainment figures.

Innovative.

By integrating an aggressive, wide-ranging, multimedia approach, Raycom's innovative sales and promotions capabilities provide advertisers with unparalleled marketing power. Through its impressive wide-ranging inventory of sports and entertainment offerings, along with high-profile special events and an established track record of delivering quality, Raycom's strengths are quickly becoming an industry standard.

From its headquarters in Charlotte, N.C. with sales offices in New York, Dallas, Chicago Los Angeles and Fort Lauderdale, Raycom, a subsidiary of Atlanta-based Ellis Communications, is poised to enter the 21st century as the industry leader in all phases of independent sports and entertainment television, events and sales and marketing.

CONTACT: Raycom, Inc.