Corporate Profile for RDO Equipment dated Dec. 18, 1998.

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Published Date:   December 18, 1998

Company Name:     RDO Equipment Co.

Address:          2829 South University Drive
                  Fargo, ND 58103

Main Telephone
 Number:          701/237-7363

Internet Home
 Page Address
  (URL)           www.rdoequipment.com

Chairman and
Chief Executive
 Officer:         Ronald D. Offutt

President and
Chief Operating
 Officer:         Paul T. Horn

Chief Financial
Officer:          Allan F. Knoll

Chief Administrative
Officer
and Treasurer:    Richard J. Moen

Investor Relations
 Contact:         Richard J. Moen
                  701/297-4288
                  invest@rdoequipment

Public Relations
 Contact:         Richard J. Moen
                  701-297-4288
                  [e-mail]

Trading Symbol/
 Exchange:        RDO: NYSE

Industry:         Specialty retailer of agricultural, construction
                  and material handling equipment and trucks.

Company description:

RDO Equipment Co. is one of the leading and fastest growing companies engaged in the restructuring and consolidation of the equipment and truck retail industries in the United States. As of October 31, 1998, it operated 64 retail stores in ten states - Arizona, California, Iowa, Minnesota, Montana, Nebraska, North Dakota, South Dakota, Texas and Washington - specializing in the distribution, sale, service, rental and finance of equipment and trucks to the agricultural, construction, manufacturing, transportation and warehousing industries, as well as to public service entities, government agencies and utilities. These operations include the largest network of John Deere agricultural equipment retail stores and construction equipment retail stores in the United States.

RDO's revenues have grown at a compound annual rate of 35% from $71 million in fiscal 1992 to $429 million in fiscal 1998 (which ended January 31, 1998). The Company's growth has been due to acquisitions of equipment and truck retailers, increases in comparable store revenues, opening of additional retail locations, and implementation of the Company's operating model. Revenues for the first nine months of fiscal 1999 (through October 31, 1998) were $428.4 million, an increase of 33.6% over the same period of the preceding fiscal year.

In January 1997, RDO conducted its initial public offering consisting of 4.83 million shares of Class A Common Stock at $15.50 per share. Credit Suisse First Boston and Dain Rauscher Wessels managed the underwriting.