Corporate Profile for RDO Equipment Co., dated Feb. 14, 1997.

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Published Date:   Feb. 14, 1997

Company Name:     RDO Equipment Co.

Address:          2829 South University Dr.,
                  Fargo, ND 58103

Main Telephone
 Number:          701/239-8730

Chairman:         Ronald D. Offutt
President:        Paul T. Horn

Chief Financial
 Officer:         Allan F. Knoll

Investor Relations
 Contact:         Richard J. Moen
 Business number: 701/237-7363
 Home number:     n/a
 e-mail address:  n/a

Public Relations
 Contact:         Richard J. Moen
 Business number: 701/237-7363
 Home number:     n/a
 e-mail address:  n/a

URL Address:      n/a

Trading Symbol:   NYSE:RDO

Industry:         Sales and rental of agricultural and industrial
                  equipment and services

Company description: RDO Equipment Co. owns and operates the largest networks of John Deere industrial dealerships and agricultural dealerships in the United States. The Company sells, services and rents industrial and agricultural equipment, primarily supplied by Deere & Company. The Company has 32 stores which are located in Arizona, California, Minnesota, North Dakota, South Dakota, Texas and Washington. The Company's revenues have grown at a compound annual rate of 33% over the past five years, from $71.2 million in fiscal 1992 to $223.6 million in fiscal 1996. Revenues for the first nine months of fiscal 1997 were $229.3 million.

On January 24, 1997, the Company announced the initial public offering of 4.2 million shares of Class A Common Stock at $15.50 per share. In addition, the underwriters exercised the over-allotment option in the amount of 630,000 shares of Class A Common Stock. Credit Suisse First Boston and Dain Bosworth Incorporated were the managers of the underwriting syndicate offering these shares to the public.

The Company is using the net proceeds from the initial public offering to repay indebtedness, make a distribution of previously undistributed net income to existing stockholders for which they paid taxes while the Company was an S-corporation, and finance future acquisitions and internal growth.

CONTACT: RDO EQUIPMENT CO.