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Corporate Profile for Prism Financial Corporation, dated August 13, 1999.


--(BUSINESS WIRE)--

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   Aug. 13, 1999

Company Name:     Prism Financial Corporation

Address:          440 North Orleans
                  Chicago, IL 60610

Main Telephone
 Number:          312/494-0020

Internet Home
 Page Address
  (URL)           www.prismmortgage.com

Chief Executive
 Officer:         Bruce Abrams

Chief Financial
 Officer:         David Fisher

Investor Relations
 Contact:         Maria McAuslan
 Business number: 312/410-8645
 E-mail address:  maria_mcauslan@prismmortgage.com

Public Relations
 Contact:         Lisa Morrell
 Business number: 312/410-8662
 E-mail address:  lisa_morrell@prismmortgage.com

Industry:         Financial Services

Trading Symbol/
 Exchange:        PRFN

Market Makers:    William Blair, ABN AMRO, Piper Jaffray


Company description: Prism Finanical Corporation (PRFN/NASDAQ) is a leading national retail mortgage banking company that originated more than $8 billion in loans in 1998, making it the 11th largest retail originator Originator

A bank, savings and loan, or mortgage banker that initially made a mortgage loan that is part of a pool. Also, an investment bank that has worked with the issuer of a new securities offering from the beginning and is usually appointed manager of the underwriting
 in the country. Based in Chicago, Prism is nationally licensed, with more than 1,000 loan officers in 25 states. Prism operates through more than 150 retail branches as well as through partnerships with major Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 mortgage web sites. Since it was founded in 1992, Prism has been the industry's fastest-growing mortgage originator.

A key factor in Prism's exceptional growth has been its operation as both a mortgage banker Mortgage Banker

A company, individual or institution that originates, sells and services mortgage loans.

Notes:
Don't confuse a mortgage banker with a mortgage broker.
, underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
, closing and funding loans, and as a mortgage broker, selling the loan products of more than 100 wholesale and correspondent lenders. Prism has gained a competitive advantage by having the broadest selection of loan products at the lowest rates and with the highest level of service. Prism utilizes state-of-the-art technology to provide fast, efficient service and quick loan approvals.

Prism Financial's subsidiaries include Prism Mortgage Company of Chicago, Pacific Guarantee Mortgage Corp. of Point Richmond, Calif., Mortgage Market Inc. of Lake Oswego Lake Os·we·go  

A city of northwest Oregon, a residential suburb of Portland. Population: 35,800.
, Ore., First City Financial Corp. of Englewood, Colo., and PointSource Financial LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 of Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation).
The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl.
.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 13, 1999
Words:326
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