Corporate Profile for Planalytics, dated November 26, 1999.--(BUSINESS WIRE)-- The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: November 26, 1999
Company Name: Planalytics
Address: 1325 Morris Drive, Suite 201
Wayne, PA 19087-5521
Main Telephone
Number: 610/407-2911
Internet Home
Page Address
(URL) www.planalytics.net
Chief Executive
Officer: Frederic D. Fox
Chief Financial
Officer: Chris D. Hughes
Investor Relations
Business number: 610/407-2911
Public Relations
Contact: Jim Gagne
Business number: 610/407-2956
E-mail address: Jim_Gagne@strategicweather.com
Industry: Technology
Company description: Planalytics(TM) develops technologies that make retail and manufacturing planning more complete, easier, and more right more often. Employing Planalytics' modeling, retailers and manufacturers can utilize technologies that provide a better understanding of consumer behavior and needs. Planalytics(TM) has been conceived to develop a suite of technologies that complement and augment aug·ment v. aug·ment·ed, aug·ment·ing, aug·ments v.tr. 1. To make (something already developed or well under way) greater, as in size, extent, or quantity: existing planning applications at the consumer level. The large investments recently made in enterprise planning systems See spreadsheet and financial planning system. and data warehouses provide a foundation but are still missing key factors affecting consumer behavior. By incorporating consumer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , competition, and the localized Translated into the spoken language of the country. See localization. effects of weather into their planning processes, our clients can better understand and plan for what the consumer wants and when. Effective micro-marketing is achieved by building a greater understanding of consumer behavior into the merchandise planning Merchandise Planning is a strategic and systematic approach used by retailers, particularly in fashion and non-food areas. It is aimed at maximising return on investment, through planning and monitoring sales, margins and inventory in order to increase profitability. process. |
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