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Corporate Profile for Peterson, Williams & Bizer Inc., dated June 21, 1996.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   June 21, 1996


Company Name:     Peterson, Williams & Bizer Inc.


Address:          1000 Campus Dr.
                  Ann Arbor, MI 48103


Main Telephone
 Number:          313/995-5000


Chief Executive
 Officer:         Stephen W. Peterson


Public Relations
 Contact:         Gae G. Miller
 Business number: 313/995-5000


URL Address:      www.pwb.com / peterson@pwb.com


Industry:         Marketing Services




Company description: Peterson, Williams & Bizer Inc. (PWB (Printed Wiring Board) An alternate term for printed circuit board. See printed circuit board. ) is a business-to-business marketing firm that specializes in helping technology-based companies market their products and services. PWB clients market industrial technologies, software, medical equipment and healthcare or professional services.

PWB services include:

-- Strategic planning -- Marketing communications planning -- Media planning, buying and analysis -- Lead management consulting -- Development of collateral materials -- Implementation of marketing campaigns -- Communications design -- Public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most

The principals at PWB believe strongly in the need for balanced programs of solid strategy and compelling design as the parallel tracks needed to guide a successful marketing campaign. The firm understands the proper role of and develops non-traditional communications media including electronic publications, WWW WWW or W3: see World Wide Web.


(World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site.
 pages and CD-ROM-based information.

CONTACT: Peterson, Williams & Bizer Inc.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 21, 1996
Words:246
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