Corporate Profile for Paisano Publications Inc., June 19, 1998.AGOURA HILLS, Calif.--(BUSINESS WIRE)--June 19, 1998--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: June 19, 1998
Company Name: Paisano Publications Inc.
Address: 28210 Dorothy Drive
Agoura Hills, Calif. 91301
Main Telephone
Number: 818/889-8740
Internet Home
Page Address
(URL) www.easyriders.com
Chief Executive
Officer: Brian Wood
Chief Financial
Officer: Bob Davis
Public Relations
Contact: Lizette Hottinger
Business number: 818/889-8740
Industry: Publishing
Company description: Paisano pai·sa·no also pai·san n. pl. pai·sa·nos also pai·sans 1. A countryman; a compatriot. 2. Slang A friend; a pal. Publications' primary emphasis is on publishing. Paisano has for the past 28 years published the largest-selling Harley-Davidson motorcycle motorcycle, motor vehicle whose design is based on the bicycle. The German inventor Gottlieb Daimler is generally credited with building the first practical motorcycle in 1885. The motorcycle did not become dependable and popular, however, until after 1900. magazine in the world -- Easyriders. Easyriders alone is distributed to more than 350,000 readers per month, internationally and in six languages. But Easyriders is not peerless; specializing in niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. , Paisano has created a loyal following for its titles which include, in the motorcycle group, Biker bik·er n. 1. One who rides a bicycle or a motorbike. 2. A motorcyclist, especially a member of a motorcycle gang. biker Noun a person who rides a motorcycle , In the Wind, VQ, and Quick Throttle throttle Valve for regulating the supply of a fluid (as steam) to an engine, especially the valve controlling the volume of vaporized fuel delivered to the cylinders of an internal-combustion engine. In an automobile engine, gasoline is held in a chamber above the carburetor. ; and for those who are into body art, Tattoo, Flash and Savage. Paisano's publishing venture alone exceeds more than $40 million in annual sales. Paisano's philosophy has always been to give its readers what they want, and seeing a need, 20 years ago created its retail and wholesale division, providing motorcycle fashion accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. to individuals and dealers. For this purpose, more than 400,000 catalogs are being distributed twice a year. To entertain the devout de·vout adj. de·vout·er, de·vout·est 1. Devoted to religion or to the fulfillment of religious obligations. See Synonyms at religious. 2. Displaying reverence or piety. 3. motorcyclist, Paisano created its bike show and rodeo division, which has a full annual schedule. Now, Paisano is frontiering the concept of the "Full Service" motorcycle shop and dealership with its immensely successful Easyriders Franchises. Started no more than four years ago, the chain already counts 26 stores and is growing.
CONTACT: Paisano Publications Inc., Agoura Hills
Lizette Hottinger, 818/889-8740
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