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Corporate Profile for Opinion Research Corp., dated July 26, 1996.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

These include Dow Jones Dow Jones

the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202]

See : Finance
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UMI United States Minor Outlying Islands (ISO Country code)
UMI University of Miami
UMI Universal Management Infrastructure (IBM) 
 Data Courier, NewsBank, Information Access Company, Prodigy, Comtex and many others. -0-

Published Date:   July 26, 1996


Company Name:     Opinion Research Corp.


Address:          Post Office Box 183
                  Princeton, NJ 08542


Main Telephone
 Number:          908/281-5100


Chief Executive
 Officer:         Michael R. Cooper, Ph.D.


Chief Financial
 Officer:         John F. Short


Investor Relations
 Contact:         John F. Short, Vice Chairman & Chief Financial Officer
 Business number: 908/281-3401


Public Relations
 Contact:         Beth Helms, Director, Corporate Marketing
 Business number: 908/281-3416
 e-mail address:  orceasylbhelm@attmail.com


URL Address:      http://www.opinionresearch.com


Trading Symbol:   NASDAQ: ORCI


Industry:         International market research




Company description: Opinion Research Corp., headquartered in Princeton, NJ, was founded in 1938 to apply public opinion polling techniques to business issues. ORC has been a public company since October 1993.

ORC specializes in the global business-to-business market and addresses for its clients such issues as market definition, corporate equity assessment and customer retention tracking research. ORC's concentration is in the automotive, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, health care, information technology/telecommunications, media & leisure and retail trade industries.

In addition, the firm offers a number of proprietary and shared-cost research products, including BrandPerceptions(SM) and CORPerceptions(SM), global equity studies conducted among consumers and executives, and NetTrack(SM), a licensed panel of Internet users.

ORC opened ORC-Asia in 1995 to ensure the standardization of its research across the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . The company also establisehd ORC-International, a network comprising Affiliate Companies in 23 countries across Latin America, Asia, Europe and the Middle East.

ORC has two central telephone interviewing centers, in Tucson and London, each having 100+ CATI-equipped interviewing stations.

Key clients include AT&T, Bell Atlantic, Dean Witter, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , General Electric, General Motors, ITT ITT Initial Teacher Training (UK)
ITT I Think That
ITT Invitation To Tender
ITT Individual Time Trial (professional cycling)
ITT Intention-To-Treat
ITT In This Thread (forums) 
 Sheraton, Moody's and PNC PNC Purdue University North Central (Westville, Indiana)
PnC Point 'n Click
PNC Police National Computer
PNC People's National Congress (Guyana)
PNC People's National Congress
 Bank.

Offices are located in Princeton, NJ; Chicago; Detroit; Toledo, OH; Tucson, AZ; Washington; Hong Kong and London.

CONTACT: Opinion Research Corp.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 26, 1996
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