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Corporate Profile for NetObjects, Inc., dated July 5, 1996.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   July 5, 1996


Company Name:     NetObjects, Inc.


Address:          2055 Woodside Rd.
                  Redwood City, Calif. 94061


Main Telephone
 Number:          415/562-0285


Chief Executive
 Officer:         Samir Arora


Investor Relations
 Contact:         Kamini Ramani
 Business number: 415/482-3238
 Home number:     415/824-4360


Public Relations
 Contact:         Kamini Ramani
 Business number: 415/482-3238
 Home number:     415/824-4360


URL Address:      http://www.netobjects.com


Industry:         Internet software




Company description: NetObjects At A Glance

Mission

Provide products that enable Web site builders to dramatically improve the design, authoring, publishing and updating of Web sites.

History and Founding

Founded in November 1995, NetObjects is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 that is funded by Norwest Venture Capital, Venrock Associates and private investors. The company brings together a unique fusion of design, technology and business expertise derived from the experience of its founders at Rae Technology Rae Technology was a software company founded as a spin-off from Apple Computer in 1992. Rae Technology was best known for its Personal Information Manager Rae Assist and for being the predecessor of NetObjects, Inc..  Inc. and Studio Archetype archetype (är`kĭtīp') [Gr. arch=first, typos=mold], term whose earlier meaning, "original model," or "prototype," has been enlarged by C. G. Jung and by several contemporary literary critics. . Rae is a developer of innovative page navigation applications for personal information management. Studio Archetype is one of the nation's leading interactivity design firms and has developed Web sites for leading Fortune 500 companies.

Market Opportunity

The Web market, comprised of the browsing, serving, searching and authoring segments, is revolutionizing the way individuals and businesses develop and deploy information. Authoring Web sites is evolving from the creation of single pages by individuals and organizations to the development of sophisticated Web sites used by businesses for both internal and external communication. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Forrester Research, the authoring tools segment is estimated to grow to $1.2 billion by 1999, to respond to the increasing demand for compelling Web sites.

Products

NetObjects is developing a family of smart Web site production applications. The first product, code-named T2, is the industry's first smart Web site application that integrates automated site building with professional quality design features. T2's unique site-centric approach will enable a broad base of users to build compelling sites quickly and cost-effectively. T2 will be available in late July.

Management Team

The NetObjects management team includes Samir Arora, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , an industry veteran in information technology who spent several years in key management positions at Apple Computer and founded Rae Technology in 1992; David Kleinberg, executive vice president, marketing and sales, formerly an executive at Macromedia and also a co-founder of Rae Technology; Clement Mok, chief creative officer and founder and chairman of Studio Archetype; and Thomas Melcher, vice president of business development, an experienced business strategy planner and the chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of 24 Hours in Cyberspace, a landmark on-line publishing event.

CONTACT: NetObjects, Inc.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 5, 1996
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