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Corporate Profile for Moses Anshell, dated Aug. 4, 2000.


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--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-


Published Date:   Aug. 4, 2000

Company Name:     Moses Anshell

Address:          234 North Central Ave.
                  Phoenix, AZ  85004

Main Telephone
 Number:          602/254-7312

Internet Home
 Page Address
  (URL):          www.mosesanshell.com

Chief Executive
 Officer:         Jos Anshell and Louie Moses

Public Relations
 Contact:         Christine McIndoe
 Business number: 602/254-7312
 E-mail address:  mcindoec@mosesanshell.com

Industry:         Advertising and Public Relations


Company description: Moses Anshell is an integrated marketing communications Integrated Marketing Communications Definition
The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or
 agency. The agency was established in 1982 and has found success in its 18 years by emphasizing the need to understand the consumer. Through research, planning, media, product development, advertising and promotions Moses Anshell strives to develop the ultimate creative and marketing experience for the client.

Moses Anshell seeks out committed, smart and forward looking clients who are willing to pursue innovative and gutsy guts·y  
adj. guts·i·er, guts·i·est Slang
1. Marked by courage or daring; plucky.

2. Robust and uninhibited; lusty: "the gutsy . . .
 strategic and creative outlets. The company's philosophy emphasizes two important factors in creating outstanding and effective communications: the ability to identify and define the consumer and the power to make an impact on them.

The company's greatest strength is its ability to balance the strategic and the creative. This can be attributed to the company's two principals, Louie Moses and Jos Anshell. While Moses devotes most of his time to developing innovative ads and commercials, Anshell manages the strategic and analytical analytical, analytic

pertaining to or emanating from analysis.


analytical control
control of confounding by analysis of the results of a trial or test.
 side of the business.

The agency is comprised of 50 some odd individuals who strive to maintain the creative/strategic foundation outlined by Moses and Anshell. Some of the agency's notable clients include Joe Boxer Joe Boxer (also known as Box-oh-Joes, or BJ) is a brand of underwear and related apparel, founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group. , Intel, DC Ranch ranch, large farm devoted chiefly to raising and breeding cattle, horses, sheep, and goats. The cattle ranch was introduced from Latin America to Texas and the plains of the W United States and Canada. , Aramark, Arizona Office of Tourism, Nixon's Restaurant, Sedona Jazz on the Rocks, Hon-Dah Resort and Casino, the Upward Foundation, Peter Piper Peter Piper is a Mother Goose nursery rhyme, well-known as a tongue twister:

Peter Piper picked a peck of pickled peppers,
A peck of pickled peppers Peter Piper picked.
 Pizza, the Scottsdale Convention and Visitors Bureau, GES GES GTN (Global Transportation Network) Exercise System
GES General Estimates System (NHTSA)
GES Ghana Education Service
GES Government Economic Service (UK) 
, and the Fairmont Scottsdale Princess Resort.
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Publication:Business Wire
Date:Aug 4, 2000
Words:328
Previous Article:Corporate Profile for GenRad, Inc., dated Aug. 4, 2000.
Next Article:Corporate Profile for Ericom Software, Inc., dated August 4, 2000.



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