Corporate Profile for Millward Brown IntelliQuest, dated Aug. 2, 2002.Business Editors --(BUSINESS WIRE) The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.
Published Date: Aug. 2, 2002
Company Name: Millward Brown IntelliQuest
Address: 1250 S. Capital of Texas Highway
Building One, Suite 600
Austin, Texas 78746
Main Telephone
Number: 512/329-0808
Internet Home
Page Address
(URL) www.intelliquest.com
Chief Executive
Officer: SVP/Managing Partner Tony Incalcatera
Chief Financial
Officer: SVP Lee Dilday
Public Relations
Contact: Katy Richardson
Business number: 512/347-2932
E-mail address: info@intelliquest.com
Industry: High Tech/Marketing Research
Company description: In 1985, IntelliQuest Inc. was founded and we quickly established ourselves as the country's leading technology marketing research firm. Our portfolio included (and still does) high-end high-end adj. Informal 1. Appealing to sophisticated and discerning customers: a high-end department store; high-end video equipment. 2. custom research programs as well as syndicated/multi-client studies in the high-tech arena. In December 1999, IntelliQuest merged with Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. , a member of The Kantar Group The Kantar Group (TKG), based in Fairfield, Connecticut, and London, was founded in 1993 as the Information and Consultancy Division of WPP Group plc, a London-based public company. Eric Salama is the current chairman and Chief Executive Officer of TKG. , the research and consultancy arm of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing . As Millward Brown IntelliQuest, the company's capabilities expanded to include offices and data collection facilities around the globe, but the vision its founders implemented remains unchanged: to help technology companies market smarter. In 2001, Millward Brown Interactive was merged into Millward Brown IntelliQuest, strengthening our impressive tool chest of online research capabilities. Millward Brown Interactive was the pioneer in the field of measuring the impact of online advertising. Beginning with the Online Advertising Effectiveness Study commissioned by the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. in 1997, Millward Brown Interactive blazed a trail in this new medium for research. Throughout our history, we haven't been afraid to break new ground. We were the first company to specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in research for the high-tech world. As the technology we cover has evolved, so have we by striving to stay ahead of the technology curve. We created new methodologies along the way-we pioneered disk-by-mail and Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. . The research we perform spans a range of products and services, including information technology, media, wireless communication, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the solutions, telecommunication telecommunication Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances. and computer hardware and software, just to name a few. Millward Brown IntelliQuest is now a very powerful research resource, where both online and offline research solutions are offered. With our accurate and innovative research techniques, we help high-tech, Internet and wireless marketers ensure their dollars are well-spent. |
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