Corporate Profile for Mexican Restaurants Inc., dated June 4, 1999.--(BUSINESS WIRE)-- The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: June 4, 1999
Company Name: Mexican Restaurants Inc.
Address: 1135 Edgebrook
Houston, TX 77034
Main Telephone
Number: 713/943-7574
Internet Home
Page Address
(URL) http://www.casaoleinc.com
Chief Executive
Officer: Louis P. Neeb
Chief Financial
Officer: Andrew J. Dennard
Investor Relations
Contact: Teresa E. Atkinson
Business number: 713/943-7574 ext. 277
Public Relations
Contact: Kim Berry
Business number: 713/943-7574 ext. 216
Trading Symbol/
Exchange: CASA/Nasdaq
Industry: Restaurant
Company description: Mexican Mexican named after or originating in Mexico. Mexican axolotl see ambystomamexicanum. Mexican beaded lizard (Heloderma horridum Restaurants Inc. is Houston's leading operator and franchisor of Mexican-themed, casual dining restaurants operating under the names Casa Ole, Monterey's Tex-Mex Cafe, Monterey's Little Mexico, Tortuga Cantina can·ti·na n. Southwestern U.S. A bar that serves liquor. [Spanish, canteen, from Italian, wine cellar.] and La Senorita. Today the Company operates 54 restaurants and franchises 32 Casa Ole restaurants and 4 La Senorita restaurants in Texas, Louisiana Louisiana (ləwē'zēăn`ə, l  ē'–), state in the S central United States. It is bounded by Mississippi, with the Mississippi R. , Oklahoma,
Idaho, Tennessee Tennessee, state, United StatesTennessee (tĕn`əsē', tĕn'əsē`), state in the south-central United States. and Michigan Michigan (mĭsh`ĭgən), upper midwestern state of the United States. It consists of two peninsulas thrusting into the Great Lakes and has borders with Ohio and Indiana (S), Wisconsin (W), and the Canadian province of Ontario (N,E). . The restaurants offer fresh, quality food, affordable prices, friendly service and comfortable surroundings. Menus feature a variety of traditional Mexican and Tex-Mex selections, complemented by the Company's own original Mexican-based recipes designed to have broad appeal. Growth Strategy The Company believes that the unit economics of the various restaurant concepts of the Company provide significant opportunities for expansion. The Company's strategy to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. these expansion opportunities is comprised of three key elements: Improve Same Restaurant Sales and Profits. Maintain a pattern of steady growth and controllable income within existing restaurants. Increased Penetration of Existing Markets. Increase the number of restaurants in existing and contiguous Adjacent or touching. Contrast with fragmentation. See contiguous file. new markets. Selective Acquisitions. Seek selective acquisitions to enhance market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and market expansion goals. Following this strategic approach to growth, the Company purchased 100% of the outstanding stock of Monterey's Acquisition Corp. on July 2, 1997 and La Senorita Restaurants on April 30, 1999. |
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