Corporate Profile for Merrin Information Services, dated Nov. 14, 1997.--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: 11/14/97
Company Name: Merrin Information Services
Address: 2275 E. Bayshore Rd., Suite 101
Palo Alto, CA 94303
Main Telephone
Number: 650/493-5050
Internet Home
Page Address
(URL) www.merrinfo.com
Chief Executive
Officer: Seymour Merrin
Public Relations
Contact: Ruth Ann Gardner, Vice President, Research &
Client Services
Industry: Personal Computer Industry, Market Research
Company Description: Merrin Information Services See Information Systems. Inc. (MIS) is a market research firm specializing in PC product distribution issues, with a focus on helping companies understand customers and customer buying dynamics -- that is, why customers buy a particular product at a certain place for a given amount. Founded in 1988 by Seymour Merrin, MIS provides competitive overviews, industry and distribution channel strategies, and tactical processes via training, executive briefings, merchandising audits, qualitative primary research, quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. , and consulting. Our mission is to: -- Focus distribution strategies on high ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). activities and outlets -- Optimize optimize - optimisation merchandising materials -- including product packaging -- for greater impact and sales through proven and repeatable methodologies -- Establish internal processes for ensuring high impact merchandising materials -- Deliver truly objective audits of merchandising impact and effectiveness, focusing the entire team on the competitive essentials in measurable terms -- Establish pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. for optimum revenue and competitive advantage -- Establish better and more productive channel relationships A proven source of instantly usable USable is a special idea contest to transfer US American ideas into practice in Germany. USable is initiated by the German Körber-Stiftung (foundation Körber). It is doted with 150,000 Euro and awarded every two years. insight, information, and analysis, MIS has a proven track record for spotting key trends, as well as an established reputation for analyzing the implications of those trends. Our insight enables companies to act and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. those trends in a rapidly-evolving channel. CONTACT: Merrin Information Services |
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