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Corporate Profile for Mendocino Brewing, dated Nov. 15.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   Nov. 15, 1996

Company Name:     Mendocino Brewing Company Inc.

Address:          P.O. Box 400
                  Hopland, CA 95449-0400

Main Telephone
 Number:          707/744-1015

Chief Executive
 Officer:         Michael Laybourn

Chief Financial
 Officer:         Norman Franks

Investor Relations
 Contact:         Sarah McDaniel
 Business number: 800/733-3871
 e-mail address:  mendobrew@mendobrew.com

Public Relations
 Contact:         Glodow Coats & Nead
 Business number: 707/935-6203

URL Address:      mendobrew.com

Trading Symbol:   MBR (on PSE)

Industry:         Brewing




Company description: Mendocino Brewing Company Mendocino Brewing Company, founded in 1983 as the Hopland Brewery in Hopland, California, is a brewery currently located in Ukiah, Mendocino County, California. The company runs a brewpub in Hopland at the location of its original brewery, but has since expanded into a  manufactures beer and malt beverages for the import/domestic specialty beer markets. The brews are brewed as traditional, full-flavored beers and ales. Along with the brewery, a pub, restaurant and beer garden have been developed. Brewed in the traditional ale style, MBC (Multimedia Benchmark Committee) A graphics benchmark that provides MPEG-2 and other tests. See GPC.  products -- Red Tail Ale, Blue Heron Pale Ale, Peregrine Pale Ale and Black Hawk Stout -- have had wide acceptance in California and other states when they were available. Other seasonal products -- Eye of the Hawk, Yuletide Porter and Springtide spring·tide  
n.
Springtime.

Noun 1. springtide - a swelling rush of anything; "he rose on the springtide of prosperity"
 Ale -- have proven to be consistently popular.

In order to compete in an increasingly competitive atmosphere, MBC uses a quality management program that includes team building, continuous improvement and a strong emphasis on customer satisfaction.

Along with brewery expansion, MBC is working to maximize the Company's value by providing superior customer service.

Mendocino Brewing Company is divided into two major divisions: retail and manufacturing. The Hopland Brewery brewpub brew·pub  
n.
1. See microbrewery.

2. A saloon where the owners make their own beer and serve it on the premises.

Noun 1.
 and the gift hop are MBC's retail departments. Besides being profit centers, both are used as marketing tools. The Hopland Brewery Brewpub provides an excellent means to communicate directly with the customer. The Hopland Brewery brewpub is also the focal point focal point
n.
See focus.
 of MBC's strategy to promote food and beer pairing and beer as a beverage of moderation. On a major tourist route, The Hopland Brewery brewpub has served almost a million customers during the past ten years.

52 week high and low for the stock is as follows. 10-7/8, 5-1/4.

CONTACT: Mendocino Brewing Company
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 1996
Words:396
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