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Corporate Profile for MarketFirst Software, Inc., dated Oct. 12, 2001.


Business Editors

--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.


Published Date:   Oct. 12, 2001

Company Name:     MarketFirst Software, Inc.

Address:          2061 Stierlin Court
                  Mountain View, CA 94030
                  USA

Main Telephone
 Number:          650/691-6200

Internet Home
 Page Address
  (URL)           www.marketfirst.com

Chief Executive
 Officer:         Pete Tierney

Chief Financial
 Officer:         Andrew Miller

Investor Relations
 Contact:         Andrew Miller

Public Relations
 Contact:         Scott Leatherman
 Business number: 408/995-3455
 E-mail address:  scott@loudtribe.com

Industry:         Marketing Automation


Company Description: MarketFirst is the leading provider of marketing automation solutions, which enable the creation and seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  of interactive marketing campaigns with traditional offline marketing channels. Marketing professionals can now design, create, test and execute measurable automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 marketing programs and processes, which can also leverage their overall marketing investment. Companies such as ARTISTdirect Founded in 1994, Artistdirect, Inc. is an online digital media entertainment company. It owns several websites including Artistdirect.com, UBL.com, Loserkids.com and the Artistdirect Network. , Documentum Documentum is an enterprise content management platform, now delivered by EMC Corporation, as well as the name of the software company that originally developed the technology. EMC acquired Documentum for $1.7 billion in December, 2003. , GE Plastics, Pharmacia Pharmacia was founded in 1911 in Stockholm, Sweden. The pharmaceutical company moved to Uppsala, Sweden in 1951. In 1967 Pharmacia Fine Chemicals was established in Uppsala. In 1986 Pharmacia Fine Chemicals acquired LKB-produkter AB and changed name to Pharmacia Biotech.  and SAP AG (company) SAP AG - (Systeme, Anwendungen, Produkte in der Datenverarbeitung - German for "Systems, Applications and Products in Data Processing") A company from Germany that sells the leading suite of client-server business software. The US branch is called SAP America.  are leveraging their marketing investment by using MarketFirst.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 12, 2001
Words:176
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