Corporate Profile for Magnus & Co., dated July 19, 2002.Business Editors --(BUSINESS WIRE) The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: July 19, 2002
Company Name: Magnus & Co.
Address: 135 E. Huntington Drive
Arcadia, CA 91765
Main Telephone
Number: 626-294-1030
Internet Home
Page Address
(URL) www.magnusco.com
Chief Executive
Officer: Carolyn Smith
Chief Financial
Officer: Vicki Skidmore
Industry: Public Relations/Marketing/Advertising
Company description: Founded in 1990, Magnus Magnus may refer to: People Kings of Norway
adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. , hands-on hands-on adj. Involving active participation; applied, as opposed to theoretical: "We're involved in hands-on operations, pulling levers, pushing buttons" Arthur R. Taylor. marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and communications firm with a depth and breadth of expertise that rivals larger firms. We deliver results in many industries including high-tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. , healthcare, consumer products, entertainment, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , aviation, medical supplies and manufacturing. Our clients are market leaders, emerging growth companies, and funded start-ups on a regional, national and international scale. Entrepreneurs at heart, we embrace every engagement with the intensity and commitment needed to enliven en·liv·en tr.v. en·liv·ened, en·liv·en·ing, en·liv·ens To make lively or spirited; animate. en·liv  en·er n. your marketing performance.
We ask tough questions. We listen carefully. We do our homework. We
develop ideas. Turn ideas into strategies. Strategies into
differentiation. And, we stay on top of the details. Which is why our
clients benefit with meaningful marketing results.
Our top priority is to create and deliver client value -- from improving your image to stimulating your sales. Magnus structures and manages the marketing process through all phases including research, strategy, targeting, positioning, creating the right marketing mix, execution and measurement. We'll work closely with your inside team to guide the process or you can outsource an entire project, program or function to us. Whether we're building your brand, creating media strategies or developing advertising, everything we do is tailored to your mission and culture. You see, our mission is to help grow profitable businesses. Your business. Let us crusade your vision and promote your products and services with substance and style. Take advantage of our offerings: Market Research & Analysis -- perception audits and marketing reviews -- niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. development -- customer profiling Strategic Marketing & Services -- strategic marketing plans & programs -- customer acquisition & retention initiatives -- new product, company launches -- special projects -- lead generation, capture and tracking Brand Building -- corporate identity programs -- company/product positioning -- message development -- web site development Event Planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation -- themes, sites and logistics -- event promotion, direct mail, invites -- media relations, community outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Media Relations -- trade/business/consumer publicity -- special events, press conferences, community outreach -- crisis communication Sales Promotion -- ad copy and production -- media planning, buying and placement -- direct mail and list acquisition -- trade show organization and promotion Communication Tools -- copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. and editing -- sales manuals, presentations, sell sheets, -- brochures, newsletters, case studies and more -- design & production of all collateral material |
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