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Corporate Profile for Lolo Company, dated Feb. 14, 2003.


Business Editors

--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.


Published Date:   Feb. 14, 2003

Company Name:     Lolo Company

Address:          6755 Mira Mesa Blvd., Ste. 123-410
                  San Diego, CA 92121

Main Telephone
 Number:          800/760-9930

Internet Home
 Page Address
  (URL)           www.lolofun.com

Chief Executive
 Officer:         Charlie Paul

Chief Financial
 Officer:         Charlie Paul

Investor Relations
 Contact:         Charlie Paul
 Business number: 800/760-9930
 E-mail address:  charlie@lolofun.com

Public Relations
 Contact:         Brendi Rawlin, Porter Novelli
 Business number: 619/687-7000
 E-mail address:  brawlin@ncgpn.com

Industry:         Toys and Games




Company description: Back in 1994, Dave White, a good friend of mine, wanted to teach a class that would help people that did not have a personality. I said, "Forget that, let's let's  

Contraction of let us.
 sell personalities." "Personality-In-A-Box" was born. But now I needed a name for the company.

That summer I was in Hawaii Hawaii, island, United States
Hawaii, island (1990 pop. 120,217), 4,037 sq mi (10,456 sq km), largest and southernmost island of the state of Hawaii and coextensive with Hawaii co.; known as the Big Island.
. I sat with a friend and asked the bartender how to say crazy in Hawaiian Hawaiian, member of the Polynesian group of the Austronesian family of languages. Of the fewer than 10,000 people who speak Hawaiian, only a few hundred are native speakers, but the language is taught in some Hawaiian schools and remains important as a symbol of . He said "Lolo", I said, "That's it!" The Lolo Company was born. Our tag line tag line also tag·line
n.
1. An ending line, as in a play or joke, that makes a point.

2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.

Noun 1.
 was "Crazy gifts for crazy people". I wanted a company that would make fun gifts for people that like fun things. We released "Personality-In-A-Box" and got a major catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  to buy several thousand.

At that time I was around people that liked to play games. I thought, why not? Let's do a board game. I got together in a room with Bob and we came up with Don't Make Me Laugh. I play-tested the game with many people and came up with the final version. We released the game in 1996 and it started selling. We have sold over 50,000 games and it continues to grow. With the help of Chris Crotty and his company, "Another Fine Idea," we upgraded the game and came out with Don't Make Me Laugh 2nd edition. There is 50% more funny in every box.

We found that kids just loved doing what's on What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format
Originally started in 1996, the show is currently the longest-running program in Fairchild Television history.
 the cards, so we made a Junior version for kids five and up. It is called Don't Make Me Laugh Jr. and it is outselling the senior version.

We also came out with Strange But True?, a tabloid tab·loid  
n.
A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material.

adj.
1. In summary form; condensed.

2. Lurid or sensational.
 headline game, that uses real headlines and stories from Wireless Flash News Service.

In 1999, a group, Gimmick Toys, came to us with an idea for a game. We liked the idea, but it needed the Lolo touch. So we licensed the game-play and created RohSzamBo, the Rock, Paper, Scissors scissors

Cutting instrument or tool consisting of a pair of opposed metal blades that meet and cut when the handles at their ends are brought together. Modern scissors are of two types: the more usual pivoted blades have a rivet or screw connection between the cutting ends
 in the galaxy galaxy, large aggregation of stars, gas, and dust, typically containing billions of stars. Recognition that galaxies are independent star systems outside the Milky Way came from a study of the Andromeda Galaxy (1926–29) by Edwin P.  board game.

Jim Lundburg, a friend, came to me with his game, Pentagonal, and Lolo decided to back him. We offer the game as part of our product line.

We are not just a game company, we are a product company. We will be launching many more fun products, as well as a "Family Entertainment of-the-month Club." A club where once a month the members will receive unique products that promote family interaction.

Like we say, "Come laugh, Learn, and play, with us."
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Publication:Business Wire
Date:Feb 14, 2003
Words:526
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