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Corporate Profile for Integrated Brands, dated Feb. 14, 1997.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   Feb. 14, 1997

Company Name:     Integrated Brands Inc.

Address:          4175 Veterans Highway, 3rd Floor
                  Ronkonkoma, N.Y.  11779

Main Telephone
 Number:          516/737-9700

Chief Executive
 Officer:         Richard E. Smith

Chief Financial
 Officer:         Gary P. Stevens

Investor Relations
 Contact:         Gary P. Stevens
 Business number: 516/737-9700

Public Relations
 Contact:         Gary P. Stevens
 Business number: 516/737-9700

Trading Symbol:   IBIN

Industry:         Food





Company description: INTEGRATED BRANDS INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic.

Antonym: dec.
. is engaged in marketing, distributing and selling a wide variety of brand name frozen dessert products including: Tropicana frozen dessert novelties, Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.  frozen dessert novelties, Colombo frozen yogurt and sorbet products, Yoplait ready to eat frozen yogurt products, Trix, Great American, Yoo Hoo, and "Chilly Things" frozen novelties and Swensen's premium ice cream. The Company's customers include supermarkets, grocery stores, club stores, gourmet shops, delicatessens, and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. . The Company also operates, franchises and licenses Steve's, Swensen's and triple trademark frozen dessert stores using the Steve's or Swensen's name in conjunction with Heidi's Frozen Yogurt and David's Cookies throughout the United States and certain Foreign countries.

CONTACT: Integrated Brands Inc.
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 1997
Words:255
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