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Corporate Profile for Information Advantage dated Nov. 14, 1997.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   November 14, 1997

Company Name:     Information Advantage

Address:          7905 Golden Triangle Drive
                  Eden Prairie, Minnesota  55344

Main Telephone
 Number:          612/833-3700

Internet Home
 Page Address
  (URL)           www.infoadvan.com

Chief Executive
 Officer:         Larry Ford

Chief Financial
 Officer:         Don Anderson

Investor Relations
 Contact:         N/A
 Business number: N/A
 Home number:     N/A
 e-mail address:  N/A

Public Relations
 Contact:         Kay Rindels
 Business number: 612/833-3923
 Home number:     N/A
 e-mail address:  N/A

Trading Symbol/
 Exchange:        N/A

Industry:         Computer Software

Market Makers:    N/A





Company description: Information Advantage, Inc., a privately owned company founded in 1990, develops and markets the world's leading enterprise on-line analytical processing (database) On-Line Analytical Processing - (OLAP) A category of database software which provides an interface such that users can transform or limit raw data according to user-defined or pre-defined functions, and quickly and interactively examine the results in various dimensions  (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ) software applications and toolset.

DecisionSuite(TM) is the proven server-centric relational OLAP business analysis solution and technology for data warehouses and data marts A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. . It accelerates effective decision making for everyone in an organization with exception-based agents, the sharing of dynamic information for collaborative decision making, and a suite of applications for executives, professionals and analysts accessible from Windows client or the Web via a corporate intranet or the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
.

The company has received recognition by winning all recent major data warehousing See data warehouse.

data warehousing - data warehouse
 awards based on customer success, including:

--Excellence in Business Information Award - 1996, 1997

Best Innovation of a Data Warehouse

--DB/Expo RealWare Award - 1997

Data Warehousing to Provide New Business Opportunities

--Retail Network Innovation Awards in Data Warehousing - 1997

--CrossRoads 'A' List - 1996, 1997

AA rating, the highest bestowed

Information Advantage has an international presence in Global 1000 companies, including industry leaders in retail, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
, healthcare, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industries. The company sells products through direct sales operations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe and complements its direct sales operations with affiliates worldwide.

CONTACT: Information Advantage
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Nov 14, 1997
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