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Corporate Profile for ISM Holding Corp., dated March 5, 1999.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:    March 5, 1999

Company Name:      ISM Holding Corp.

Address:           4501 West 99th Street
                   Indianapolis, IN 46268

Main Telephone
 Number:           317/415-0035

Chief Executive
 Officer:          L.G. Hancher, Jr.

Chief Financial
 Officer:          Gary Salee

Investor Relations
 Contact:          Gerry Richards at M&A West, Incorporated
 Business number:  650/588-2678

Public Relations
 Contact:          Gerry Richards at M&A West, Incorporated
 Business number:  650/588-2678

Trading Symbol/
 Exchange:         OTCBB: ISMH

Industry:          Professional Sports Marketing and Management

Market Makers:     SHRP, ALEX ,SHWD, GCRC, HILL, HRZG, NATC, OLIE,
PBLC, PGON


-0-

Company description: ISM See ISM band.  Holding Corp. provides marketing and management services through several sports-related subsidiaries.

Its operations range from athlete representation and the solicitation solicitation

In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual
 of sponsorships and endorsements, to the ownership of automobile racing automobile racing, sport in which specially designed or modified automobiles race on any of various courses. Automobile racing originated in France in 1894 and appeared in the United States the following year.  teams. ISM Holding Corp. owns and operates several racing teams competing in both NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  and Indy Racing League The Indy Racing League, better known as IRL, is the sanctioning body of a predominantly American based open-wheel racing series.

The League consists of two series, the premiere IndyCar Series
 Teams. The company generates the majority of revenues related to its racing teams from sponsors, which pay from $50,000 to several million dollars for various types of sponsorship.

The company devises cross-promotional opportunities which pair its sponsors with other sponsors, agencies or business entities to promote their products or services. Additional revenues are obtained from race winnings, and research and development projects performed for sponsors such as General Motors and Goodyear Tire & Rubber Co. In addition to operations related to its automobile racing teams, the company also manages Team Tabasco Tabasco (täbäs`kō), state (1990 pop. 1,501,744), 9,783 sq mi (25,338 sq km), E Mexico, on the Gulf of Campeche. Villahermosa is the capital.  Golf, which has a number of PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 golfers The list of golfers has been split into two articles:
  • List of golfers (A-R)
  • List of golfers (S-Z)
 under endorsement contracts; and manages several professional athletes.

The company's activities center around the solicitation of sponsorships and the marketing of its sponsors products. ISM's marketing arm solicits sponsors, endorsements, and other commercial, advertising and marketing opportunities for athletes, teams, entertainers and events. It receives revenues from fees paid by clients, commissions, and transactions involving an athlete or team. The company's international sponsor and client base cover a wide range of products and services.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 5, 1999
Words:353
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