Corporate Profile for Homestyles, dated Jan. 10, 1997.

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Published Date:   Jan. 10, 1997

Company Name:     HomeStyles

Address:          213 East Fourth Street
                  St. Paul, MN 55101

Main Telephone
 Number:          612/602-5000

Chief Executive
 Officer:         Jeff and Roger Heegaard

Chief Financial
 Officer:         Nancy Ness

Investor Relations
 Contact:         n/a
 Business number: n/a
 Home number:     n/a
 e-mail address:  n/a

Public Relations
 Contact:         Kris Donnelly
 Business number: 612/602-5000 x1404
 Home number:     612/721-3588
 e-mail address:  [e-mail]

URL Address:      http://homestyles.com

Trading Symbol:   n/a

Industry:         Shelter (Home Improvement)

Company description: HomeStyles, North America's leading source of home plans to builders and consumers, was founded in 1946 under the name of Home Building Plan Service, in Portland, Oregon. In 1986, the company relocated to Minneapolis, Minnesota, and restructured to emphasize the publishing and marketing of home plans. Beginning in 1987, HomeStyles published three nationally distributed, quarterly home plans magazines. Their products have grown to include eight quarterly magazines, 16 books, 2 CD-ROM's, a quarterly CD-ROM magazine and an extensive Internet site.

In 1990, in order to manage the tremendous growth HomeStyles was experiencing, company leaders decided they would need to find a progressive management style that would complement their corporate culture. The style they discovered to be most compatible was defined as The Adaptive Learning Organization. This type of organization promotes personal mastery, team learning, mental models, shared vision and systems thinking. All of these attributes have shaped the HomeStyles community of today and will continue to mold it in the future.

HomeStyles is now the number one seller and publisher of home plans in North America, selling thousands of blueprints to builders and consumers each year. The company represents 50 of America's top residential designers and architects under one roof, with an inventory of over 8,000 plans ranging from 900 to 6,500 square feet. Through this network of architects and designers, HomeStyles represents all geographic regions, allowing plan buyers to select diverse styles in the forefront of design.

The company also offers custom publishing, often working with national consumer magazines and manufacturers of building materials. In addition, HomeStyles operates a full-service order processing and fulfillment center to serve the industry.

CONTACT: HomeStyles