Corporate Profile for Gibson Greetings, dated Oct. 2, 1998.

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Published Date:   Oct. 2, 1998

Company Name:          Gibson Greetings, Inc.

Address:          2100 Section Road, P.O. Box 371804
                  Cincinnati, Ohio 45222-1804

Main Telephone
 Number:          513/841-6600

Internet Home
 Page Address
  (URL)           www.gibsongreetings.com
Chief Executive
 Officer:          Frank J. O'Connell

Chief Financial
 Officer:          James T. Wilson

Investor Relations
 Contact:          Adam I. Friedman
 Business number: 212/896-1215
 e-mail address:  [e-mail]
Trading Symbol/
 Exchange:          NASDAQ:GIBG

Industry:          Greeting Cards
Market Makers:          ABN AMRO Inc.; Allen & Company, Inc.; Brean Murray,
Foster Securities; Goldman, Sachs & Co.; Herzog, Heine, Geduld, Inc;.
Instinet Corporation; Jeffries & Commpany, Inc.; Knight Securities LP;
Mayer & Schweitzer, Inc.; McDonald & Company; Securities; Sherwood
Securities; Troster Singer Corp.; USCC Trading
    Company description: Gibson Greetings is the second-largest
publicly traded greeting card company in the world and an industry
innovator in the greeting card business, pursuing a growth strategy of
marketing relationship-fostering products that provide strong
entertainment value. This is being achieved by developing proprietary
new products, negotiating major licensing agreements and deploying
high-energy shopping environments in a wide spectrum of major retail
stores. The company manufactures and distributes more than 24,000
individual relationship communication products, including greeting
cards, gift wrap, party goods and licensed products.
52 Week Price Range:                    $16-291/4
Current Price:                            $203/8
Market Capitalization:                    $334.6
Shares Outstanding as of 8/7:            16.424 million
Fiscal Year Ending:                    December 31
FY 1997 Net Revenues:                    $397.115 million
Earnings Per Share:                    $1.32
Float:                                    16.42 million