Corporate Profile for Funnel Incorporated, dated Dec. 13, 2002.Business Editors --(BUSINESS WIRE) The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.
Published Date: 12/13/02
Company Name: Funnel Incorporated
Address: PO Box 8572
Madison, WI 53708
Main Telephone
Number: 608/251-5481
Internet Home
Page Address
(URL) www.funnelinc.com
Chief Executive
Officer: Linden C. Wilson
Chief Financial
Officer: Linden C. Wilson
Investor Relations
E-mail address: info@funnelinc.com
Public Relations
Contact: Lori E. Wilson
Business number: 608-251-5481
E-mail address: lori@funnelinc.com
Industry: Marketing / Communications
Company description: What We Do Funnel Incorporated specializes in making complex or large amounts of information easy to understand. Why We Do It People are overloaded o·ver·load tr.v. o·ver·load·ed, o·ver·load·ing, o·ver·loads To load too heavily. n. An excessive load. Adj. 1. ; most would agree there's too much information to comprehend and too little time to process it. How We Do It Funnel Incorporated offers the shortcuts See Win Shortcuts. that people crave in today's busy world and designs diagrams, information architecture, learning tools, documents and overviews that make complex information easy to understand and retain. Techniques There are three divisions within Funnel Incorporated: Information Design - a comprehensive service from consultation to final which refines a message until its essence is understandable and memorable. Symbols - a system of modern hieroglyphics unique to each project that contributes to an illustration or can stand alone in a brochure or on a Web site. Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales - concise textual tex·tu·al adj. Of, relating to, or conforming to a text. tex  tu·al·ly adv. documents that respect
editors' time and readers' limited attention spans.Applications Information graphics are custom designed for marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. , PowerPoint presentations, advertising, trade shows, publications, press kits, employee manuals, new business pitches, Intranets, Web sites, environmental installations and more. Founding Date Founders Lin and Lori Wilson have extensive experience in the areas of advertising, graphic design and marketing communication but only recently founded Funnel Incorporated in January 2002 after identifying a need for concise visual and written communication. Awards Lin received a 1996 Silver Clio and his work has been mentioned in graphic design industry publications such as Communication Arts, Print and Step by Step Graphics. Lori has placed stories for clients in national media outlets such as People Magazine, Parenting Magazine, Martha Stewart Baby Martha Stewart Baby was a childcare magazine published in the mid-2000s. Martha Stewart Baby, which was launched in 2001, specialized in projects and topics for parents related to the care of newborn children from 3 monthes to 2 years old. Magazine, Nick Jr. Magazine, CBS (Cell Broadcast Service) See cell broadcast. Early Show and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . |
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