Corporate Profile for Esprit Communications, dated March 29, 1996.

--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services.

These include Dow Jones News/Retrieval, Bloomberg Financial Markets, Reuter Company Newsyear, Reuter Business Briefing, DataTimes, Nexis, Dialog, NewsNet, America OnLine, CompuServe, Delphi, Individual's HeadsUp and First!, Desktop Data's NewsEdge, UMI Data Courier, NewsBank, Information Access Company, Prodigy, Comtex, and many others. -0-

Published date:   March 29, 1996

Company name:     Esprit Communications

Address:          2121 E. Coast Highway, no. 250
                  Corona Del Mar, Calif. 92625

Telephone No.:    714/721-2121

Chief Executive
 Officer:         Elizabeth Hargreaves

Chief Financial
 Officer:         Elizabeth Hargreaves

Public Relations
 Contact:         Vicki Schauer
 Business number: 714/721-2121

Industry:         Integrated Health Care Marketing

Company description: It has been nearly six years since Esprit Communications made its debut with little more than $300,000, a card table and leased space with a three-month bail-out clause to its name. But on Jan. 15, 1990, a long-time dream for three entrepreneurs became reality, as they opened their agency doors with a jaw set on success, and armed with an innovative approach to health care marketing.

The business evolved from a simple idea -- to provide a better product at a better price to the health care customer, who was often treated as the "stepchild" client in larger companies that included health care in the general client mix. This concept has proven to be successful, with numerous industry awards and a national ranking in Med Ad News in 1995 to its credit. And the momentum has just begun to build.

Though marketing is not a new phenomenon, less than 10 years ago health care marketing was a neophyte idea. No one really knew quite how to go about it.

Today, as health care continues to change and receive increased political limelight, Esprit Communications positions its focus to be on the forefront of these changes by emphasizing managed care expertise.

The principals at Esprit believe that managed care is the true forerunner of health care reform -- long before health care reform became a national issue. Managed care knowledge combined with consumer savvy have resulted in a fresh approach to marketing that is unlike most companies in the health care field.

In addition, the agency brings an array of skills to the table for cohesive problem solving: research, strategic planning, public relations and creative support in the form of art and copy. The integrated offering of services is unique in that these types of "tools" are typically sub-contracted out in most agency settings.

Esprit, however, feels this method of operating inhibits a "big picture" look at marketing solutions. The answer? Hire "big agency talent" and bring them in-house, whereby marketing challenges can be tackled as a team, drawing on combined experience in the marketplace.

The staff at Esprit is talented and enthusiastic. The plan for today and long-term is to build a strong and thriving business and strengthen synergy as a team through a combination of skill enhancement, technology enhancement and "sticking together" for the long haul. The mission statement is simple, yet determined: To build a marketing company that creates real growth for their clients, the employees and Esprit -- in that order.

CONTACT: Esprit Communications