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Corporate Profile for Discovery Toys, dated Oct. 18, 1996.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   Oct. 18, 1996

Company Name:     Discovery Toys, Inc.

Address:          6400 Brisa Street
                  Livermore, CA  94550

Main Telephone
 Number:          510/606-2600

Chief Executive
 Officer:         (Mrs.) Lane Nemeth

Chief Financial
 Officer:         John Belchers

Investor Relations
 Contact:
 Business number:
 Home number:
 e-mail address:

Public Relations
 Contact:         Vickie Silver
 Business number: 510/371-3755
 Home number:
 e-mail address:

URL Address:

Trading Symbol:

Industry:         Direct Sales -- Educational and Developmental
Products for children and parents.





Company description: Discovery Toys began in 1978 as the dream of Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Lane Nemeth. Nemeth started Discovery Toys out of the desire to find quality educational toys What is an educational toy?
''' Toys, and educational toys, are typically built for and used by children. One could make the argument that an educational toy is actually any toy. Most children are constantly interacting with and learning about the world.
 for her young daughter. Today, her two-part goal remains the same, to provide educational and developmental products for children and to offer a lucrative and flexible career opportunity to parents allowing them to balance family and career.

Nemeth began her business in Martinez, California Martinez is the county seat of Contra Costa County, California, United States. The population was 35,866 at the 2000 census. The downtown is notable for its large number of preserved old buildings. , using her garage as a warehouse. Today, the $93 million company is headquartered in Livermore, California Livermore is a city in Alameda County, California, United States. The population was 80,723 as of January 1, 2007.[2] Livermore is located in the San Francisco Bay Area. Livermore is a "major suburb" of the Bay Area. , in a spacious building that houses its corporate offices and distribution and service center. More than 75 percent of the items in the product lines are exclusive to Discovery Toys, and about one third are developed and designed in-house. More than 20 percent of the line is new each season.

Products are distributed nationwide through the 40,000-member sales force of independent contractors called "Educational Consultants" who conduct in-home demonstrations and parenting workshops where consumers can experience the products firsthand before purchase. Product lines include: educational toys, books and games; 5 Star developmental software; parenting resource products; and personal care products for children.

For more information, call Discovery Toys at (800) 426-4777.

CONTACT: Discovery Toys, Inc.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 18, 1996
Words:352
Previous Article:Corporate Profile for R. Eddy Communications, dated Oct. 18.
Next Article:Corporate Profile for Neptune Society of Northern California, dated Oct. 18, 1996.
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