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Corporate Profile for Diedrich Coffee, dated March 6, 1998.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   March 6, 1998

Company Name:     Diedrich Coffee

Address:          2144 Michelson Drive
                  Irvine, Calif. 92612

Main Telephone
 Number:          714/260-1600

Chief Executive
 Officer:         Tim Ryan

Investor Relations
 Contact:         John Bayley, V.P. Finance
 Business number: 714/260-6723

Public Relations
 Contact:         Mike Reeves
 Business number: 714/260-6704

Trading Symbol/
 Exchange:        DDRX/Nasdaq

Industry:         Restaurant, specialty coffee, coffee house





Company description: Diedrich Coffee Diedrich Coffee is a coffee company based in Irvine, CA. Its first coffee house in Orange County, CA was opened in 1983. It owns the American mall-based stores for Gloria Jean's Coffees.  Inc. is a specialty coffee roaster, wholesaler and retailer that currently operates 38 retail units, six coffee carts and services approximately over 225 wholesale accounts. The company's objective is to be the leading national chain of neighborhood coffeehouses. The retail units are located in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , Colorado and Texas. Wholesale accounts are primarily located in Southern California.

Diedrich Coffee sells premium quality coffee beverages made from its own freshly roasted select coffee beans coffee bean

see sesbania.
. In addition to brewed coffee, the company offers a broad range of Italian-style beverages such as espresso, cappuccino cap·puc·ci·no  
n. pl. cap·puc·ci·nos
Espresso coffee mixed or topped with steamed milk or cream.



[Italian,
, cafe latte ca`fe´ lat´te   

n. 1. A type of espresso coffee topped with foamy steamed milk, and usually served in a tall glass or mug; also called latte ltname>.
, cafe mocha A Café mocha is a variant of a cafe latte. Like a latte it is typically one third espresso and two thirds steamed milk, but a portion of chocolate is added, typically in the form of an Italian syrup, although less sophisticated vending systems use instant chocolate powder.  and espresso machiato. To complement beverage sales, the company sells light food items, whole bean coffee and accessories through its coffeehouses.

CONTACT: Diedrich Coffee
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Publication:Business Wire
Date:Mar 6, 1998
Words:223
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