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Corporate Profile for Designs, Inc. dated Oct. 11, 1996.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and information services See Information Systems. .

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Published Date:   Oct. 11, 1996

Company Name:     Designs, Inc.

Address:          66 B Street
                  Needham, MA 02194

Main Telephone
 Number:          617/444-7222

Chief Executive
 Officer:         Joel H. Reichman

Investor Relations
 Contact:         Lynn M. Harrison
 Business number: 617/444-7222

Public Relations
 Contact:         Lynn M. Harrison
 Business number: 617/444-7222

Trading Symbol:   DESI

Industry:         Specialty Retail Apparel





Company description: Designs, Inc. is a specialty retailer that provides internationally recognized quality branded merchandise in a manner which creates a shopping experience that satisfies its target customers' casual lifestyle requirements. Based in Needham, Mass., Designs, Inc. opened its first Designs store in 1977, selling exclusively Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
 & Co. apparel and accessories.

In 1994, the company introduced its first new product offering, the Timberland brand, as part of a strategy to offer a broader merchandise selection to customers. In 1995, Designs Inc. completed a joint venture agreement with Levi Strauss & Co. to own and operate retail stores throughout 11 northeast states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , further strengthening the long-standing relationship between the two companies.

In 1995, Designs, Inc. completed the purchase of the Boston Traders brand as the next step in developing an exclusive brand to augment existing product lines. The company operates 150 full-price and outlet stores An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online.  located throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  in enclosed regional shopping malls, urban locations and outlet centers.

Sales for the fiscal year ended Feb. 3, 1996 totaled $301.1 million. Net income for the fiscal year totalled $9.8 million, or $0.62 per share. The price range for Designs, Inc.'s common stock for the same period was a high of 11 1/4 and a low of 5 5/8.

CONTACT: Designs, Inc.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 1996
Words:353
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