Corporate Profile for DEP Corp., dated March 6, 1998.

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Published Date:   March 6, 1998

Company Name:     DEP Corp.

Address:          2101 E. Via Arado
                  Rancho Dominguez, Calif., 90220

Main Telephone
 Number:          310/604-0777

Chief Executive
 Officer:         Robert Berglass

Chief Financial
 Officer:         Grant W. Johnson

Investor Relations
 Contact:         D. Lee Johnson
 Business number: 310/604-0777

Public Relations
 Contact:         Ann Julsen at Sitrick & Co. Inc.
 Business number: 310/788-2850

Trading Symbol/
 Exchange:        (Nasdaq SmallCap:DEPC)

Industry:         Personal Consumer Products

Market Makers:    Troster Singer Corp.; Mayer & Schweitzer Inc.; The
                  Shemano Group; Herzog, Heine, Geduld;
                  Neuberger & Berman; Dresdner Kleinwort Benson

Company Description:

DEP Corp. is a diversified, innovative personal care products company committed to providing quality products to value-conscious consumers. The company is the nation's leading marketer of hair styling gel. Taken together, the Dep and L.A. Looks brands also position the company as a leader in the overall hair-styling category.

DEP Corp. develops, formulates, manufactures, markets and distributes personal care products under 12 principal trademarks: L.A. Looks, Dep, Theorie, Lilt, Agree, Halsa, Natures Family, Porcelana, Cuticura, Le Systeme, Topol and Lavoris.

DEP Corp. products are sold in more than 100,000 mass merchandise stores, food stores and drug stores in the United States. Its products are also sold internationally, primarily through a network of independent distributors and licensees, in more than 40 countries worldwide, including Canada, Japan, the United Kingdom, Australia, Mexico and China.

DEP Corp. has approximately 300 employees. Corporate and manufacturing facilities are located in Rancho Dominguez, Calif., near Los Angeles. The company's Common Stock is quoted on The Nasdaq SmallCap Market under the symbol DEPC.

CONTACT: DEP Corp.