Corporate Profile for Cyrk, dated June 26, 1998.

--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   June 26, 1998


Company Name:     Cyrk Inc.


Address:          3 Pond Road

                  Gloucester MA 01930


Main Telephone
 Number:          978/283-5800


Chief Executive

 Officer:         Gregory Shlopak


Chief Financial

 Officer:         Dominic (Nick) Mammola


Investor/Public Relations

 Contact:         Mary Ann McCormick

 Business number: 978/282-4294


Trading Symbol/

 Exchange:        NASDAQ:CYRK

Industry:         Promotions Industry

Company description: Cyrk Inc. is a full-service promotional marketing company, which provides promotional products and agency services in the design and development of high-impact promotional programs. Cyrk's promotional products and services are sold to consumer products and services companies seeking to promote their brand names and corporate identities, and to build brand loyalty. Cyrk's customer list includes McDonald's, for their Happy Meal promotions, among others; Philip Morris Inc., for their Marlboro brand promotions; M&M Mars; Caterpillar Inc.; and many other companies with recognized brands.

Cyrk's unique strengths in both consumer and trade promotion offer large corporations the strongest single organization focused on sales performance. Cyrk's consumer promotion successes and track record in designing trade and employee programs is unparalleled in the industry. Cyrk has been named the #1 promotion agency of 1998.

Cyrk was founded in 1976 and is based in Gloucester, Mass. The company has offices throughout North America, Europe and Asia and employs over 1,200 worldwide.

  CONTACT: Cyrk Inc.