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Corporate Profile for COGENT, dated Oct. 3, 1997.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   Oct. 3, 1997

Company Name:     COGENT INC.

Address:          P.O. Box 1070, 161 Worcester Road
                  Framingham, MA 01701-1070

Main Telephone
 Number:          508/872-6922

Chief Executive
 Officer:         Craig S. Ross

Public Relations
 Contact:         Susan Barrett (Berry Barrett Public Relations)
 Business number: 508/785-1829

Industry:         Management Consulting





Company description: COGENT COGENT - COmpiler and GENeralized Translator  INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic.

Antonym: dec.
. is a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 company that helps companies profit dramatically from more effective exploitation of information already in their possession. Corporations representing diverse industries including manufacturing, retail, banking and software have learned from COGENT how to create, disseminate dis·sem·i·nate  
v. dis·sem·i·nat·ed, dis·sem·i·nat·ing, dis·sem·i·nates

v.tr.
1. To scatter widely, as in sowing seed.

2.
 and apply market knowledge to achieve a marked increase in profitability, customer satisfaction and employee effectiveness.

COGENT Market Knowledge is a direct result of precise analyses, research findings and specification of work processes and methodologies. Techniques include the use of statistical models that predict with high precision customer response and the likely success of various marketing strategies.

However, Craig Ross Craig David Ross is an American guitarist best known for performing and recording with Lenny Kravitz. Biography
Ross was born and raised in Los Angeles, California.
, president of COGENT INC. attributes client success to a unique, hands-on approach and a powerful combination of text, visual and verbal tools, to help companies achieve a deep understanding of their markets: where to invest, where to divest To deprive or take away.

Divest is usually used in reference to the relinquishment of authority, power, property, or title. If, for example, an individual is disinherited, he or she is divested of the right to inherit money.
 and which tactics work effectively. Furthermore, Ross Ross , Sir Ronald 1857-1932.

British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito.
 believes COGENT's work is never complete until clients are generating substantial returns based on what they have learned.

COGENT INC. is unique in its integration of best-of-breed analytics capabilities, knowledge management tools and technologies and rapid implementation processes to create business solutions. COGENT's clients gain new perspectives and new insights on their markets, leading to market expansion, channel dominance, laser-sharp targeting and rapid production evolution. They learn how to use results of in-depth research to gain competitive advantage and to earn profits many times over the initial investment made in learning new techniques.

COGENT INC. is based in Framingham, Mass., close to the Boston centers for management consulting, marketing science and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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CONTACT: COGENT INC.
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 1997
Words:352
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