Corporate Profile for Black Entertainment Television Holdings Inc., dated May 1, 1998.--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: May 1, 1998
Company Name: Black Entertainment Television Holdings Inc.
Address: 1900 W. Place, N.E.
Washington, D.C. 20018
Main Telephone
Number: 202/608-2100
Internet Home
Page Address
(URL): www.msbet.com
Chief Executive
Officer: Robert Johnson
Chief Financial
Officer: William Gordon
Public Relations
Contact: Michele Moore
Business number: 202/608-2003
Trading Symbol/
Exchange: NYSE: BTV
Industry: Entertainment
-0- Company description: BET Holdings Inc. (NYSE NYSE See: New York Stock Exchange :BTV (Business TV) Using television to deliver company information and training to employees in remote branches. BTV uses satellite-based video to regular TV sets or IP-based video over the LAN/WAN to desktop computers and room monitors. ), the parent company of Black Entertainment Television (BET), is the first and only Black-owned and operated, publicly traded media/entertainment company that primarily targets Black consumers. Chairman, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert L. Johnson Robert L. Johnson (born April 8, 1946) is an American businessman and the founder of Black Entertainment Television (BET), and was its chairman and chief executive officer. and Tele-Communications Inc., the nation's largest multi-system cable operator, are its major shareholders. BET Holdings' goal is to maximize its value to shareholders, customers and employees while establishing BET as the most valued consumer brand within the Black marketplace. BET's management believes it can best accomplish this mission by providing the African-American community with quality programming, products and services specifically created and designed to appeal to their interests, desires and needs. BET Holdings Inc. operates four major cable channels: Black Entertainment Television, a 24-hour programming service targeting African-American consumers that now reaches more than 52 million U.S. homes and more than 90% of all black cable households; BET On Jazz: The Cable Jazz Channel(TM), a 24-hour jazz programming service reaching more than 2 million domestic and international subscribers; BET Movies, the first 24-hour, all black movie channel; and BET Action Pay-Per-View, a pay-per-view channel that reaches 10 million subscribers. BET Holdings Inc. has also continued to leverage its brand identity into new businesses outside the cable industry. These businesses include two publications - Emerge: Black America's News Magazine and BET Weekend, now the nation's second largest black publication with more than 1.2 million readers; MSBET MSBET Microsoft, Black Entertainment Television , a partnership with Microsoft Corp. that produces internet and interactive content; and BET SoundStage, a successful, entertainment-themed restaurant that will be opened in 20 additional U.S. cities. The company also recently announced a partnership with the Hilton Hotels
1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa. in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. targeted toward African-Americans; a partnership with G-III Apparel Group Ltd. to produce a BET-branded retail clothing line; and the establishment of BET Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , a financial products and services division that is currently marketing a BET-branded Visa card. CONTACT: Black Entertainment Television Holdings Inc. |
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