Corporate Profile for Birkenstock Footprint Sandals, Inc., dated March 24, 2000.Business Editors --(BUSINESS WIRE) The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: March 24, 2000
Company Name: Birkenstock Footprint Sandals, Inc.
Address: 8171 Redwood Blvd.
Novato, CA 94945
Main Telephone
Number: 800-761-1404 consumer
Internet Home
Page Address
(URL) www.birkenstock.com
Chief Executive
Officer: Margot Fraser
Chief Financial
Officer: Doug Ryan
Investor Relations
Contact: n/a
Business number: 415-892-4200
E-mail address: info@birkenstock.com
Public Relations
Contact: Sheri Ketchum
Business number: 415-892-4400, ext. 330
E-mail address: sketchum@birkenstockUSA.com
Industry: Footwear Distributor
Company description: Birkenstock Footprint Sandals, Inc., based in Novato, Calif. is the U.S. importer and distributor of Birkenstock Original Contoured Footbed(TM) sandals and shoes. Birkenstock Footprint Sandals, Inc. incorporated in 1972, is still operated by Margot Fraser, who brought this niche product to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. for the first time in 1966. With Birkenstock well past its 30th anniversary, Margot has seen her company grow from just one full-time employee and 45 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → (primarily health food stores), to over 200 employees, more than 100 licensed specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" , and over 3,000 retail accounts nationwide. As a way to recognize employees' contributions, the company recently became 40 percent employee-owned. Sales History Today, Birkenstock footwear is available in more than 400 styles, colors and materials, with around 2 million pairs sold annually in the United States. The product has grown from an original offering that still includes the famous, quintessential quin·tes·sen·tial adj. Of, relating to, or having the nature of a quintessence; being the most typical: "Liszt was the quintessential romantic" Musical Heritage Review. two-strap Arizona sandal, to casual and dress leather shoes, colorful sport sandals for watery environments, hiking boots Hiking boots are footwear specifically designed for the sport of hiking. It is the most important hiking gear since its quality and durability can determine a hiker's ability to move farther, faster, and safer. , fashionable women's styles, as well as kids. Distribution Birkenstock footwear is now carried by more than 3,000 retail shoe stores and department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. in the United States. In 1997, over 600 new retail customers were approved for distribution by a selective set of standards to ensure positive representation of the brand. Birkenstock also serves many orthopedic/specialty accounts that include podiatric labs, hospitals and doctors. Birkenstock products are sold to niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. such as surf and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , high-tech, food service, equestrian equestrian a rider of horses. and garden supply. Corporate Office Birkenstock occupies 157,000 square feet in warehouse and office space. The Novato, Calif. property (located in Marin County, north of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ) serves as national headquarters for importing, distribution, sales and marketing of Birkenstock footwear products across the United States. As revealed by a low turn-over rate, employees enjoy a learning environment and a company culture that values employee input. In addition to traditional benefits, the company offers creative outlets like garden plots, lunch-time yoga, mini chair massage treatments, paid time-off for community volunteering, as well as personal and professional training classes. Birkenstock Footprint Sandals, Inc. has two company-owned retail stores one in San Francisco, Calif. near Union Square and the other in Berkeley, Calif. They also own two mall outlet stores An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online. in Gilroy, Calif., and Orlando, Fla. Birkenstock Today Despite Margot Fraser's enthusiasm, it initially took some time before retailers understood the look of Birkenstock footwear, as well as the benefits of styling based on the function of the foot. Today Birkenstock footwear has been embraced by a large and dedicated following. From the initial free-thinking, health-oriented consumer Birkenstock today appears on designer runways, high fashion magazine pages and celebrities. With business attire embracing casual Fridays Casual Friday (also known as Dress-down Friday or simply Casual day) is an American and Canadian business custom which has spread to other parts of the world, wherein some offices celebrate a semi-reprieve from the constrictions of a formal dress code. and the overall trend toward comfort and health, Birkenstock will continue to be a leader in the footwear industry. Additional information can be found on our website at www.birkenstock.com; consumers can call 800-761-1404 for a catalog or local retailer; press inquiries can be directed to sketchum@birkenstockUSA.com. |
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