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Corporate Profile for Be Free, Inc., dated Jan. 7.


Business Editors

--(BUSINESS WIRE)

The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services.

Published Date:   Jan. 7, 2000

Company Name:     Be Free, Inc.

Address:          154 Crane Meadow Road, Suite 100
                  Marlborough, MA 01752

Main Telephone
 Number:          508-357-8888

Internet Home
 Page Address
  (URL)           http://www.befree.com

Chief Executive
 Officer:         Gordon Hoffstein

Chief Financial
 Officer
  and

Investor Relations
 Contact:         Steve Joseph
 Business number: 508-357-8888 ext. 4017
 E-mail address:  sjoseph@befree.com

Public Relations
 Contact:         Jennifer Roy
 Business number: 508-357-8888 ext. 4039
 E-mail address:  jroy@befree.com

Industry:         Affiliate Marketing/e-commerce

Trading Symbol/
 Exchange:        NASDAQ:BFRE


Company description: Be Free, Inc. is a leading provider of performance marketing on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
. Working in partnership with the Web's leading merchants, Be Free identifies, creates and delivers technologies and services that enable merchant-branded affiliate sales channels, performance-based promotions and database marketing.

Be Free was started in 1996 by brothers Sam (1) (Security Accounts Manager) The part of Windows NT that manages the database of usernames, passwords and permissions. A SAM resides in each server as well as in each domain controller. See PDC and trust relationship.  and Tom Gerace Thomas A. Gerace (born December 21, 1970 in Pittsburgh, Pennsylvania) is the founder and CEO of the social networking site Gather.com, where members share user-generated content online and earn a portion of the company’s advertising revenue. Gather.  and now employs more than 100 people in its Marlborough Marl·bor·ough or Marl·bo·ro  

A city of east-central Massachusetts east-northeast of Worcester. Settled in 1657, it was nearly destroyed in 1676 during King Philip's War. Population: 38,100.
, Mass., and Pittsburgh Pittsburgh (pĭts`bərg), city (1990 pop. 369,879), seat of Allegheny co., SW Pa., at the confluence of the Allegheny and the Monongahela rivers, which there form the Ohio River; inc. 1816. , Pa., offices. Be Free has more than 190 merchant clients that collectively have more than two million affiliates across their sales channels.

Among Be Free's patented products are the Be Free Affiliate Serving Technology (BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (SM)), a complete, paperless solution for the entire business process of enrolling, supporting, tracking and managing affiliate sales channels, and includes sophisticated decision support tools. Be Free Intelligent Targeting (BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts)
BFIT Before Federal Income Tax
BFIT Battle Force Inport Training
BFIT Battle Force Interoperability Testing
BFIT Battle Force Inport Trainer
(SM)) is a robust, flexible advertising and merchandise targeting engine designed for the online retail environment. Be Free's SiteTools.net is a complete set of tools for creating and operating a revenue-generating Web site.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 7, 2000
Words:291
Previous Article:Corporate Profile for Apollo Software Inc., dated Jan. 7, 2000.
Next Article:Corporate Profile for San Jose National Bank, dated Jan. 7, 2000.



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