Corporate Profile for Balance Bar Co., dated May 28, 1999.

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Published Date:   May 28, 1999

Company Name:     Balance Bar Co.

Address:          1015 Mark Ave.
                  Carpinteria, Calif. 93110

Main Telephone
 Number:          805/566-0234

Internet Home
 Page Address
  (URL)           www.balance.com

Chief Executive
 Officer:         Jim Wolfe

Chief Financial
 Officer:         Tom Flahie

Investor Relations
 Contact:         Angela Bevan
 e-mail address:  [e-mail]

Public Relations
 Contact:         Charlotte Norrie

Trading Symbol/
 Exchange:        Nasdaq: BBAR

Industry:         Nutritional food and beverage

Company Description:

Balance Bar Co. develops and markets food and beverage products in convenient, good-tasting balanced nutritional formulations that appeal to a broad consumer base. Balance Bar Co. products can be used for a variety of reasons, including snacking, meal replacement, fitness, weight management and diabetic nutrition.

Balance Bar Co., originally Bio Foods Inc., was founded in April 1992 by a group of four entrepreneurs, led by Chairman Tom Davidson and Executive Vice President Dick Lamb. The founders obtained the rights to a bar originally developed for consumers with special dietary needs, such as diabetes and hypoglycemia.

In recent years, under the leadership of former Coca-Cola executive Jim Wolfe, Balance Bar Co. has enjoyed significant growth by providing a nutrition bar to mainstream consumers.

From 1992 to 1995, Balance Bar Co. relied on direct sales to consumers through direct-response advertising and network marketing. In 1995, the company obtained its first major wholesale customer, and by the end of 1996 it had developed a nationwide network of natural- foods brokers and distributors and was selling to a broad consumer base.

In 1997 and 1998, the company expanded its distribution network into mass merchandise, club, grocery, convenience, sports and drug stores.

Balance Bar Co.'s current product lines include 10 flavors of Balance Bars in two sizes; four flavors of Total Balance, The Complete Nutritional Drink; three flavors of nutraceutically enhanced Balance+ Bars; and four flavors of 40-30-30 Drink Mixes in canisters or single-serving envelopes.

Each product is based on balanced proportions of 40 percent carbohydrates, 30 percent protein and 30 percent dietary fat, a formulation designed to sustain energy and satisfy hunger. The company has a number of products in development, including new flavors for existing product lines and the entry into entirely new product categories.

Balance Bar Co. completed an initial public offering of shares (Nasdaq:BBAR) in June 1998, after enjoying significant growth since forming. Inc. magazine recognized this growth by ranking Balance Bar Co. the 14th-fastest-growing private company during 1997.

The company has headquarters in Carpinteria, Calif., 60 miles north of Los Angeles. Additional information can be found on the company's Web site at www.balance.com.