Corporate Profile for Balance Bar Co., Dated June 5, 1998.--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: June 5, 1998
Company Name: Balance Bar Co.
Address: 1015 Mark Ave.
Carpinteria, Calif. 93013
Main Telephone
Number: 800/678-4246
Internet Home
Page Address
(URL) www.balance.com
Chief Executive
Officer: James Wolfe
Chief Financial
Officer: Thomas Flahie
Investor Relations
Contact: Thomas Flahie
Public Relations
Contact: Charlotte Norrie
Trading Symbol/
Exchange: Nasdaq:BBAR
Industry: Food; Nutrition
Company description: Bio Foods Inc. was founded in April 1992, when a group of four entrepreneurs, led by current Chairman Tom Davidson Da·vid·son , Jo(seph) 1883-1952. American sculptor best remembered for his vigorous portrait busts of Woodrow Wilson, Franklin D. Roosevelt, and Albert Einstein, among others. and Executive Vice President Dick Lamb, obtained the rights to a moderate-carbohydrate, moderate-protein nutrition bar. The bar was originally developed for consumers with special dietary needs such as diabetes, heart disease and hypoglycemia hypoglycemia: see diabetes. hypoglycemia Below-normal levels of blood glucose, quickly reversed by administration of oral or intravenous glucose. Even brief episodes can produce severe brain dysfunction. . However, the company soon recognized an opportunity to attract mainstream consumers because of the product's broad appeal, and renamed the bar "Balance -- The Complete Nutritional Food." The company has enjoyed significant growth for the past several years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time result of a campaign to bring the product to a broad-based broad-based Of or relating to an index or average that provides a good representation of the overall market. The S&P 500 and NYSE Composite are generally regarded as broad-based stock indexes, while the popular Dow Jones Industrial Average is biased market under the leadership of past Coca-Cola Coca-Cola soft drink found throughout the world. [Trademarks:Crowley Trade, 115] See : Ubiquity executive Jim Wolfe. In 1998, the company changed its name to Balance Bar Co. and now has headquarters in Carpinteria, Calif. The company currently markets two product lines: Balance Nutrition Bars and 40-30-30 Balance Drink Mixes. Balance Bars are available in 10 flavors and two sizes: 50 grams and 25 grams. Balance Drink Mixes are avaiable in five flavors five flavors, n in the dietary component of Chinese medicine, the five basic tastes into which foods are divided, each of which has different physiologic actions. and two sizes: convenient individual packets (43.2 grams) and 660-gram canisters. All products successfully combine taste, quality and performance for a complete, nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment. nu·tri·tious adj. Providing nourishment; nourishing. nutritious affording nourishment. and convenient meal. Balance Bar's products are based on the popular 40-30-30 nutrition program that recommends 40 percent carbohydrates Carbohydrates Compounds, such as cellulose, sugar, and starch, that contain only carbon, hydrogen, and oxygen, and are a major part of the diets of people and other animals. Mentioned in: Laxatives carbohydrates, n. , 30 percent protein and 30 percent dietary fat for a balanced meal replacement or snack.
CONTACT: Balance Bar Co.
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